Makers of the invisibleSHIELD Fight Bulky Cases in Search of a
Scratch-Free World
SALT LAKE CITY--(Business Wire)--
On July 11, as the consumers lined up across the nation for the
new iPhone 3G, thousands of soon-to-be owners were joined by giant,
bulky, yellow cell phone cases. ZAGG (OTCBB: ZAGG), makers of a
full-body protective skin called the invisibleSHIELD, was responsible
for this unique campaign introducing their military-grade ultra-thin,
ultra-tough transparent skin that protects the new 3G (and over 2500
other gadgets) without adding bulk.
Early reviews of the iPhone 3G show that it scratches more easily
than its predecessor. In order to tout their product's unique
qualities, ZAGG has launched a creative video campaign in which "Bulky
Case," a man in an oversized yellow costume, struggles to perform
daily tasks. From fitting into a bathroom stall to boarding an
airplane, everything becomes more difficult when you add bulk. The
videos have been featured as quick, punchy ten-second commercial spots
on CNN, and even have their own website, www.bulkycase.com.
On the day the iPhone 3G became available in stores, Bulky Case
greeted the lines of waiting customers at the Apple stores in New
York, Chicago, Los Angeles, Atlanta, Houston, San Francisco and
Denver. The costumed mascots handed out t-shirts, fliers, coupons and
free invisibleSHIELDs to lines of customers that stretched for blocks.
The event was met with enthusiasm, and within a few short hours
supplies were exhausted.
"We were excited to implement this unique marketing campaign to
educate the customers about our great alternative to bulky cases. And
we are not at all surprised by the event's popularity. Who, after all,
would want to hide their sleek new iPhone under a case when
invisibleSHIELD can provide scratchproof protection showcasing the
beauty of the product?" says Robert Pedersen, CEO of ZAGG.
In the weeks preceding the iPhone 3G release, ZAGG also e-mailed
customers living in the major market cities, offering a free t-shirt
with the Bulky Case logo on the front. Customers were invited to take
a photo of themselves posing in front of an Apple store while wearing
the t-shirt on the day of the iPhone 3G launch, and post it to
ZAGG.com to earn a reward.
For more information on visit www.zagg.com or www.bulkycase.com.
About ZAGG Inc
ZAGG Inc designs, manufactures, and distributes protective clear
coverings and accessories for consumer electronic and hand-held
devices, worldwide. ZAGG's flagship brand, the invisibleSHIELD, is a
protective, high-tech patented film covering, designed for iPods,
laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems,
gaming devices, and other items. The patent-pending invisibleSHIELD
application is the first scratch protection solution of its kind on
the market, and has sold over one million units. Currently, ZAGG
offers over 2,500 precision pre-cut designs with a lifetime
replacement warranty through online channels, resellers, college
bookstores, Mac stores and mall kiosks. The company continues to
increase its product lines to offer additional electronic accessories
to its tech-savvy customer base, as well as an expanded array of
invisibleSHIELD products for other industries. For more information
please visit the company's web site at www.ZAGG.com.
Media:
ZAGG Inc
Robert Pedersen II, 801-263-0699 ext. 110
robert@zagg.com
or
Alpaytac Inc.
Caroline Rubenstein, 312-245-9805 ext. 110
caroline@alpaytac.com
or
Investor Relations:
ZAGG Inc
Brandon O'Brien, 801-263-0699 ext. 122
brandon@zagg.com
Copyright Business Wire 2008
