CORRECTING and REPLACING The World's First Caffeine and Guarana Infused Vodka Will Now Stimulate Consumers in the Republic of Korea
p.i.n.k. Vodka Named First Energy Product to Ever Receive Import
Approval in South Korea
NEW YORK--(Business Wire)--
Third graph, first sentence of release should read: In South
Korea, p.i.n.k. spirits will be distributed by SBK 24/7 Asia ...
(sted: In South Korea, p.i.n.k. spirits will be distributed by SBK
Asia ...).
The corrected release reads:
THE WORLD'S FIRST CAFFEINE AND GUARANA INFUSED VODKA WILL NOW
STIMULATE CONSUMERS IN THE REPUBLIC OF KOREA
p.i.n.k. Vodka Named First Energy Product to Ever Receive Import
Approval in South Korea
The p.i.n.k. Spirits Company has been approved by the Korean
Ministry of Health and Welfare and the Korean Food & Drug
Administration ("KFDA") for importation into The Republic of Korea
making it the first product of its kind to be allowed in the country.
Where many common energy drinks are sternly restricted by the KFDA and
not approved for importation, p.i.n.k. vodka has been awarded with
approval.
"The call for p.i.n.k. vodka in Korea and the Far East has been
overwhelming," said David Mandell, President & CEO of The p.i.n.k.
Spirits Company. "Our products are tailor made for success in these
markets."
In South Korea, p.i.n.k. spirits will be distributed by SBK 24/7
Asia, Korea's oldest and number one importer of ultra-premium spirits.
SBK has demonstrated a unique ability to build brands and has a proven
track record with Patron Tequila, Absolute Vodka, Smirnoff Vodka,
Maker's Mark Bourbon, as well as many others.
"I've never seen such immediate positive reaction to a new product
in Korea as we've seen with p.i.n.k. vodka," said Sam Knight, the
Chief Executive Officer of SBK. "p.i.n.k. vodka is going to explode in
the Far East, and SBK is proud to be the first to introduce it."
The p.i.n.k. Spirits Company was founded in 2006 and is the
world's first producer of ultra-premium caffeine and guarana infused
spirits. With no added sugar, color, or carbohydrates, p.i.n.k.
spirits can be enjoyed straight or used to create any cocktail.
p.i.n.k. vodka is not overly-caffeinated, rather it is designed to
create a pleasurable drinking experience. p.i.n.k. vodka, the first
80-proof ultra-premium vodka flawlessly infused with caffeine and
guarana was launched in New York on May 1, 2006. p.i.n.k. vodka is
currently distributed in 37 states and 3 international markets and
plans to be distributed in all 50 states by fourth quarter 2008.
The p.i.n.k. Spirits Company received a number of top industry
awards, including the coveted 2008 "Rising Star" Growth Brand Award by
The Beverage Information Group for the overall performance of p.i.n.k.
vodka in 2006 and 2007. Wine Enthusiast Magazine recently rated
p.i.n.k. vodka as a "Superb" spirit giving it a Highly Recommended
90-95 rating and naming p.i.n.k. one of The Top 50 Spirits of 2007.
p.i.n.k. was also presented with an astounding 11 Beverage Dynamics
Advertising & Promotions Awards, including five 1st place honors, and
received the highly coveted American Graphic Design Award for bottle
design.
The p.i.n.k. Spirits Company recently announced the launch of the
world's first, ultra-premium imported Rum, Tequila, Gin, White
Whiskey, and Sake all of which are infused, like its award-winning
predecessor p.i.n.k. vodka with flavorless caffeine and guarana. The
suggested retail price for a 750 ml bottle of p.i.n.k. vodka is $39.99
a bottle, and with the new line of products retailing between $30 -
$45.00. To learn more about The p.i.n.k. Spirits Company, visit:
www.pinkspirits.com.
Entertainment Fusion Group
Rembrandt Flores
310-432-0020 ext 101
Rembrandt@efgpr.com
Angela Jones
310-432-0020 ext. 110
angela@efgpr.com
Copyright Business Wire 2008
