Agency to Provide Integrated Marketing Campaigns, Strategic
Thinking, and Reinforce Brand Equity for Prepaid Wireless Service
Provider
IRVINE, Calif.--(Business Wire)--
Boost Mobile(R), a wholly-owned division of Sprint Nextel (NYSE:
S), announced that it has selected 180 LA as its new marketing agency
of record. Effective immediately, 180 LA will provide a breadth of
integrated marketing and strategic branding services, including TV,
print, radio and out-of-home advertising campaigns aimed at
reinforcing Boost's brand equity in the marketplace, and helping the
lifestyle brand reach its target customers in both traditional and
non-traditional manners.
As a part of the one-year agreement, 180 LA also will collaborate
with Mindshare (Boost's media agency of record), Freestyle Interactive
(Boost's interactive agency of record) and other marketing firms
supporting Boost Mobile to drive consistent creative execution through
all consumer touch points.
"After a lengthy review which began with more than 40 agencies and
included assigning actual projects to determine how the agencies would
work with us in a real-world scenario, there is no question we made
the best choice with 180 LA," said Caralene Robinson, Boost Mobile's
Director of Brand Marketing and Entertainment. "180 LA demonstrated
exceptional integrated marketing skills, a fresh perspective, great
passion and an intense desire to work with Boost. Their innovative and
breakthrough ideas will enable Boost to continue to maintain its
leading position in the wireless space as a pioneering, differentiated
brand, and we are delighted to work with them."
180 LA will immediately begin work on Boost Mobile's next
integrated marketing campaign. Expected to launch this summer, the
campaign will seek to reinforce Boost's irreverent, humorous and edgy
lifestyle brand, while building emotional connections with young
consumers.
About 180 LA
180 (www.180amsterdam.com and www.180LA.com) is an international
creative agency with offices in Amsterdam and Los Angeles. 180 employs
160+ people from over 25 countries. 180's client roster includes
adidas International, Sony Consumer Electronics USA, Sony Corporation,
MTV, Opel (General Motors Europe), Amstel Beer, Glenfiddich, Omega
Watches and Dr. Pepper.
About Boost Mobile
Boost Mobile is a youth lifestyle brand and division of Sprint
Corporation (NYSE: S), that offers premium wireless phones and
services with no contracts, credit checks or activation fees. Boost is
among the most popular prepaid wireless brands in the U.S. and now has
4.6 million customers as of 2007 - the majority of which are under the
age of 26. Boost-branded wireless phones with its exclusive Boost(TM)
Walkie-Talkie service are available nationwide at approximately 17,500
major retail and independent wireless dealer locations; with
Re-Boost(TM) available at approximately 100,000 locations throughout
the U.S. Purchase and experience Boost on the Web at
www.boostmobile.com.
Boost Mobile Media Bureau
949-789-4900
Press@BoostMobile.com
or
180
Jessica Hartley, +31 20 4222 180
jessicah@180amsterdam.com
or
Allison & Partners
Pia Burone, 310-496-4457
pia@allisonpr.com
Copyright Business Wire 2008
