CORRECTING and REPLACING New Report Calls for Fast Corporate Action to Curb Escalating Power Consumption and Greenhouse Gas Emissions Resulting from Computing
McKinsey & Company, with Support from Uptime Institute, Recommends
Doubling Data Center Energy Efficiency by 2012
ORLANDO, Fla.--(Business Wire)--
Please replace the release dated April 30, 2008 with the following
corrected version due to revisions to second graph and also to
subhead.
The corrected release reads:
NEW REPORT CALLS FOR FAST CORPORATE ACTION TO CURB ESCALATING
POWER CONSUMPTION AND GREENHOUSE GAS EMISSIONS RESULTING FROM
COMPUTING
McKinsey & Company, with Support from Uptime Institute, Recommends
Doubling Data Center Energy Efficiency by 2012
The rapidly increasing demand for digital processing for
everything from online banking to e-Bay auctions, Amazon orders,
Google searches, and iTunes and YouTube downloads has become part of
the global warming story. A new study released today suggests that
large-scale computing facilities, or data centers, are a fast-growing
contributor to global warming and a drain on corporate profitability.
The result of a year-long collaborative study undertaken by global
management consultancy McKinsey & Company and data center computing
research and corporate advisory firm Uptime Institute, the report,
entitled "Revolutionizing Data Center Energy Efficiency--Key
Analyses," calls for an immediate overhaul of corporate management
practices and a doubling of the energy efficiency of large-scale
corporate computing facilities by 2012.
Recommendations by the report's author, McKinsey & Company, with
strong support from Uptime Institute, were made at the Institute's
Symposium 2008: Green Enterprise Computing in Orlando. The Symposium
is a global gathering of more than 400 concerned corporate executives,
engineers and scientists, and representatives of the U.S. Department
of Energy and the U.S. Environmental Protection Agency's Energy Star
program. The report makes three primary recommendations which could
help corporations double the energy efficiency of data- and
network-center computing.
An average data center today consumes energy equivalent to that
used by 25,000 American homes, and as a whole, the energy consumption
in data centers is almost .5 percent of world production. For many
industries, data centers are one of the largest sources of greenhouse
gas emissions. If current trends continue unchecked, data center
greenhouse gas emissions will quadruple by 2020.
"While the design of the next generation of 'green' data centers
gets a lot of attention and is certainly a worthwhile pursuit, we're
putting forward the case in this report that improving efficiency in
existing sites will lower energy usage and reduce greenhouse gas
emissions faster and more significantly with less cost," said Kenneth
G. Brill, founder and executive director of Uptime Institute.
To improve energy efficiency in large-scale corporate data
centers, the report recommends the following three solutions:
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*T
1) Mandate inclusion of true total cost of ownership, including data
center facilities, in the business-case justification of new
products and applications to throttle excess demand
2) Rapidly mature and integrate asset management capabilities to
reach the same par as the security function
3) Formally move accountability for data center critical facilities
expense and operations to the CIO and appoint an internal "Energy
Czar" with an operations and technology mandate to double IT
energy efficiency by 2012
*T
To achieve the recommended doubling of energy efficiency, McKinsey
and Uptime suggest that equipment manufacturers and industry groups
establish uniform metrics, along the lines of the metrics used for
automobile fuel consumption, that will measure the individual and
combined energy efficiency of corporate, public-sector- and
third-party-hosted data centers.
The report was released at the Uptime Institute Symposium 2008:
Green Enterprise Computing in Orlando. Podcasts of the Symposium
proceedings, keynote speeches and the presentation of the report by
William Forrest and Ken Brill will be made available over the next
three weeks at http://uptimeinstitute.org.
About the Uptime Institute
The Uptime Institute (http://uptimeinstitute.org/) is a leading
independent research, corporate advisory, knowledge exchange,
education and professional services provider serving the
owners/operators of enterprise data centers. Our primary area of
expertise, as the name implies, is the uptime availability,
reliability, and resiliency of enterprise computing within formal
critical computing environments, i.e. computer rooms, server farms and
ranches, and data centers. The Institute operates a private knowledge
network, the Site Uptime Network that conducts research, benchmarking,
knowledge-sharing, and best practices for its members who represent
100 of the largest data center owning/operating institutions in the
world. Our intellectual property base includes the de facto industry
standard for data center design known as the Tiers Classification
System and the Four Metrics for Determining a Green Data Center.
Antenna Group for Uptime Institute
Lonnie Shekhtman, 415-977-1917
Lonnie@antennagroup.com
or
Uptime Institute Symposium
Trevor Daul, Uptime Institute, 505-946-3440
tdaul@uptimeinstitute.org
Copyright Business Wire 2008
