CAMBRIDGE, MA, Oct 23 (MARKET WIRE) --
HubSpot, an Internet marketing company, today announced its "How HubSpot
'Got Found'" marketing campaign has been selected as a finalist in the
Best Direct Response Campaign category for the 13th Annual MITX Awards.
Held annually by the Massachusetts Innovation & Technology Exchange, the
MITX Awards recognize excellence in the creation of web innovations
designed, produced or developed in New England.
http://www.hubspot.com/company/news/bid/4366/HubSpot-s-Internet-Marketing-Campai
n-Selected-As-A-2008-MITX-Awards-Finalist
Begun in 1996, the MITX Awards has grown to the largest and most
prestigious awards competition in the country for web innovations and
celebrates the best creative and technological accomplishments emerging
from New England.
"In its thirteenth year, the MITX Awards have continued to expand not only
in volume of entries but also in the level of innovation and
sophistication of the work," said Kiki Mills, executive director of MITX.
"It is testament to a vibrant and dynamic industry that has grown to
become an economic engine of the New England economy."
The "How HubSpot 'Got Found'" lead generation campaign outlines the steps
HubSpot, previously a relatively unknown startup, took to attract the
small business owners and marketing professionals HubSpot targets. One
year before its product launch, HubSpot began utilizing inbound marketing
strategies for lead generation by creating the Internet Marketing Blog
and releasing its Website Grader tool to make HubSpot known and allow
people to preview its software for free. By the time HubSpot officially
launched its software in December 2007, it had already achieved brand
recognition in its target market.
"We are delighted and honored to be named an MITX Awards Finalist this
year," said Brian Halligan, CEO and Co-Founder, HubSpot. "The story of how
HubSpot 'got found' highlights the success of the same inbound marketing
philosophy that benefits our customers."
HubSpot will be recognized with the other finalists in the category of
Best Direct Response Campaign at a gala awards ceremony traditionally
attended by over 1,000 of the region's top internet business and marketing
professionals. Winners will be announced at the ceremony in the Boston
Marriott Copley Place on Wednesday, November 19th. Tickets can be
purchased at www.mitxawards.org.
The 2008 MITX Awards program is sponsored by Atom Group, Blue Sky Factory,
DLA Piper, DoubleClick, EyeWonder, Fidelity, Google, IBM, Kelliher Samets
Volk, OptumHealth, PricewaterhouseCoopers, Rocketship, Sportgenic and
Technology Review.
About HubSpot
HubSpot is an Internet marketing system that helps your company get found
online, generate more inbound leads and convert a higher percentage of
them into paying customers. HubSpot helps companies get found by more
prospects using search engine optimization and marketing, leveraging
blogs and the blogosphere and engaging in online social media. By using
landing pages, lead intelligence and marketing analytics, HubSpot
customers convert more prospects into leads and paying customers. Based
in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.
About MITX
Established in 1996, The Massachusetts Innovation & Technology Exchange
(MITX) is the region's premier professional organization for the internet
business & marketing industry. Reaching more than 7,000 professionals in
New England, MITX is the community for thought leadership, building
business relationships and professional training and development. Members
of the MITX community take advantage of events, sponsorships, speaking
opportunities and networking to make business connections and exchange
ideas. With more than 70 events annually, MITX provides its members with
the opportunity to promote their companies to targeted audiences and
provides a valuable forum for networking to source potential business
leads, partnerships, ideas, funding and other likeminded peers in the
industry. MITX is headquartered in Cambridge, MA.
For more information please go to www.mitx.org.
Copyright 2008, Market Wire, All rights reserved.
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