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Cricket Wireless Amphitheatre Debuts in San Diego

Fri Apr 4, 2008 7:54pm EDT
Taking Claim Over the Formerly-Known Coors Amphitheatre in Chula
    Vista, Cricket Wireless Secures Name of San Diego's Top Outdoor
   Concert Venue and Demonstrates Long-Term Commitment to America's
                              Finest City
SAN DIEGO--(Business Wire)--
San Diego's largest concert venue just got a brand new name -
Cricket Wireless Amphitheatre. Today, Cricket Communications, Inc(R),
a leading provider of unlimited wireless services, announced the
amphitheatre's new name in support of the company's expanded wireless
service and ongoing commitment to supporting the San Diego community.

   The new name of the amphitheatre was officially announced today by
Randy Newman, Area General Manager for Cricket Wireless, San Diego and
Nick Masters, President for Live Nation, Southern California.

   "Cricket Wireless is delighted with this unique opportunity to
expand and showcase our presence in San Diego," said Randy Newman,
Area General Manager for Cricket Communications, Inc. "We look forward
to sharing all the exciting performances at Cricket Wireless
Amphitheatre with the thousands of visitors who enjoy this top outdoor
venue in town."

   Cricket is widely recognized as a strong community partner and the
new sponsorship of Cricket Wireless Amphitheatre further demonstrates
Cricket's long-term commitment to San Diego. The company expects to
use the facility in support of its major philanthropic partnerships
including The New Children's Museum in San Diego, Make-A-Wish
Foundation(R) of San Diego and more.

   "We are excited to have Cricket Communications as a partner," said
Nick Masters, president of Live Nation, Southern California. "Given
their strong ties to the local community and long time support of live
entertainment, we think this is a great fit for the venue and for San
Diego."

   Following the Cricket Wireless Pavilion in Phoenix, Arizona, the
Cricket Wireless Amphitheatre in San Diego County, Calif. signifies
the company's claim of a second major entertainment venue in the
Southwest region of the US.

   Since Leap Wireless, Cricket's parent company in San Diego,
introduced Cricket Unlimited Wireless Service to San Diego in 2006,
Cricket has grown to provide outstanding service to a vast number of
customers in San Diego and more than three million customers
nationwide. With nearly 400 employees throughout San Diego, Cricket
Wireless is proud to put the spotlight on its service offering,
founded on a simple principle of providing affordable wireless service
to its customers. The company is a pioneer in offering truly unlimited
services, with no restrictions on who you can call, when you can call,
or how long you talk.

   San Diego concert goers will enjoy the rollout of Cricket's
presence at Cricket Wireless Amphitheatre as the venue launches its
tenth season with this Sunday's concert, RBD, the Mexican teen pop
sensation. In the next few weeks, Cricket Wireless Amphitheatre will
debut a new venue logo, new signage and other special promotions.

   Cricket Wireless Amphitheatre will also be host to a line-up of
impressive concerts coming to town including Def Leppard with Styx and
REO Speedwagon on April 26, The Police with special guest Elvis
Costello & The Imposters on May 26 and Kenny Chesney with LeAnn Rimes
on May 29, among others.

   Please visit www.mycricket.com/sandiego and www.livenation.com for
a list of locations, concerts, ticket sales and more information about
exclusive offerings.

   About Cricket

   Cricket is a simple, affordable wireless service offering
consumers and local businesses a flat-rate unlimited service over the
latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO
wireless network. Designed for customers whose basic and advanced
wireless needs have not been met by traditional communications
companies, Cricket is the pioneer of unlimited services with no
long-term commitments or credit checks required. Cricket offers
customers access to a variety of the latest devises and feature-rich
mobile applications such as unlimited text, instant and picture
messaging, Mobile Web, popular games, ringtones and wallpapers. For
more information on Cricket, visit www.mycricket.com. Cricket is
offered by Leap Wireless International, Inc., headquartered in San
Diego, Calif. For more information on Leap, visit
www.leapwireless.com.

   About Cricket Wireless Amphitheatre

   Formerly known as Coors Amphitheatre, Cricket Wireless
Amphitheatre is located in Chula Vista, California, a few miles from
downtown San Diego. This venue was the first in the area to be
constructed primarily for outdoor concerts. Cricket Wireless
Amphitheatre is an outdoor venue that offers more than 9,000 reserved
seats. In addition to these seats, more than 10,000 additional fans
can pack the lawn area. This makes for an overall capacity of nearly
20,000. While Cricket Wireless Amphitheatre is not the largest venue
in the area, when it comes to outdoor concerts theatres it does not
get much better.

   About Live Nation

   Live Nation is the world's leading live music company, annually
connecting more than 60 million fans with their favorite performers at
over 30,000 events. We are the largest producer of live concerts in
the world, the second-largest venue management company and have a
rapidly growing online presence. Live Nation creates superior
experiences for artists and fans, regularly producing tours for the
biggest superstars in the business, including The Rolling Stones,
Barbra Streisand, Madonna, U2 and Coldplay. Globally, we own, operate
and/or have booking rights for more than 170 venues, including House
of Blues-branded music venues and prestigious locations such as San
Francisco's Fillmore Auditorium, Nikon at Jones Beach in New York and
London's Hammersmith Apollo and Wembley Arena. Live Nation's websites
collectively are the second most popular entertainment event websites
in the United States, according to Nielsen//NetRatings. Headquartered
in Los Angeles, California, Live Nation is listed on the New York
Stock Exchange, trading under the symbol "LYV." For more information
regarding concerts near you, Live Nation and its businesses, please
visit our website at www.LiveNation.com.

Cricket Communications, Inc.
Greg Lund, Media Relations
858-882-9105
glund@cricketcommunications.com
or
Citrus PR for Cricket San Diego
Lauren Walsh or Jenny Gilcrest
858-240-4556 / 760-889-2909 Mobile
contact@citruspublicrelations.com

Copyright Business Wire 2008



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