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NEC Electronics America Showcases Innovations in Industrial Displays at SID 2009

Fri May 29, 2009 7:02pm EDT
E-Paper, 3-D and Other Technology Demonstrations in Booth #459
SANTA CLARA, Calif.--(Business Wire)--
NEC Electronics America, Inc., a leading supplier in the Americas of innovative
liquid crystal display (LCD) products for industrial applications, today
announced that it will be showcasing 29 of its latest and most advanced display
modules and technologies at the Society for Information Display (SID) Display
Week 2009 (booth #459), June 2-4, at the Henry B. Gonzalez Convention Center in
San Antonio, Texas. 

As part of the company`s ongoing commitment to the industrial market, NEC
Electronics America continues to deliver innovative, high-performance,
eco-friendly LCD solutions that address the stringent size, power and high
image-quality requirements of this market. Based on technologies developed by
NEC LCD Technologies, the LCD modules are optimized and designed for medical
equipment, test and measurement products, instrumentation devices, point-of-sale
systems, gaming systems, global positioning systems, radio-frequency
identification devices and barcode scanners. 

Demonstrations Showcase Technology and Product Innovations

This year`s lineup at Display Week 2009 highlights the breadth and depth of NEC
Electronics America`s LCD module offerings ranging from 2.7 up to 22.5 inches,
including a variety of new and enhanced display technologies featured in six
technology groupings.

* Emerging technologies

* 3-D LCD modules: 3.1-inch and 12.1-inch 
* In-cell touch LCD module: 3.5-inch 
* Viewing-angle-controllable LCD: 12.1-inch 
* High-color-gamut LCD at 100 percent of Adobe RGB color range: 12.1-inch 
* E-paper display: 13.8-inch, A4 international standard paper size

* Industrial mobile LCD modules

* 2.7-inch high-resolution QHD 
* 2.7-inch QVGA, touch panel, 35-percent reflection ratio 
* 3.5-inch QVGA, 16-percent reflection ratio 
* 3.5-inch VGA, 220 nits brightness, 7-percent reflection ratio 
* 4.1-inch WVGA, 350 nits brightness, wide color gamut of 70 percent of NTSC,
touch panel 
* 4.3-inch WQVGA, 500 nits brightness, wide viewing angles, touch panel

* LCD modules with long-life LED backlight systems

* Seven displays ranging in size from 7.0- to 15.0-inch; resolutions include
VGA, WVGA, SVGA, WSVGA and XGA. Many of the displays incorporate long-life,
70-thousand-hour LED backlight systems.

* High ambient-light LCD modules

* Four displays featuring NEC LCD Technologies` proprietary SR-NLT technology
using the displays` reflective properties and ambient light as the its primary
light source, thereby conserving power in battery-operated mobile applications. 
* 10.4-inch SVGA module incorporating NEC LCD Technologies` proprietary ST-NLT
technology, which capitalizes on a proprietary optical design while boosting
efficiency of the backlight's light utilization and minimizing the surface
reflection of ambient light to reproduce vibrant images-even in bright outdoor
light. 
* 10.4-inch VGA factory-bonded module with a high-contrast ratio of 600:1.

* Super-fine TFT (SFT) technology

* Three LCD modules incorporating NEC LCD Technologies` ultra-advanced SFT
(UA-SFT) technology that provides high luminance; a wide gamut of clear, vivid
colors and wide viewing angles; and reduced color shift for off-angle viewing.
Featured modules include a 15.3-inch WXGA display, 19-inch SXGA display and a
22.5-inch WUXGA display.

* Value-integrated TFT (VIT) technology

* Broad technology category that provides greater added-value features by
integrating various peripheral circuits and diverse functions into an LCD
module. Contributes to higher LCD performance and multi-functionality. Exhibited
displays include LCD modules with factory-installed touch panels; a 2.7-inch QHD
display featured in the industrial mobile group; and a 3-D module, viewing-angle
control module, and in-cell touch displays featured in the emerging technology
display area.

Underlying all of the display modules NEC Electronics America is showcasing this
year is NEC LCD Technologies` adaptive design technology. This technology
optimizes LCD designs to meet specific image quality and usability needs and
helps provide more complete display solutions by enabling the integration of
backlight systems, peripheral circuits and other mechanisms. 

In addition to a robust lineup of LCD products and technologies, NEC Electronics
America also will demonstrate its new super-resolution technology that sharpens
out-of-focus images and reduces the blurring that occurs when low-resolution
images are expanded and displayed in high resolution. The technology is
available as an application-specific standard product (ASSP) and intellectual
property (IP) core that can be embedded into ASICs or other ASSP products. 

About NEC Electronics America`s Display Products

With an extensive lineup of 2.7- to 22.5-inch AM-LCD modules and a network of
distributors and value-added partners (VAPs), NEC Electronics America provides
complete display module solutions from NEC LCD Technologies to the industrial,
medical and high-end monitor market. In addition to modules based on NEC LCD
Technologies` SFT for ultra-wide viewing, NEC Electronics America also offers
LCD modules that include ultra-high resolutions, wide temperature ranges, high
contrast ratios, rich color gamuts, backward compatibility, LED backlights, and
transflective viewing for use in diverse lighting environments. More information
about NEC Electronics America`s display products can be found at
http://www.am.necel.com/display/.

About NEC Electronics America, Inc.

NEC Electronics America, Inc., headquartered in Santa Clara, California, is a
wholly owned subsidiary of NEC Electronics Corporation (TSE:6723), a leading
provider of semiconductor products encompassing advanced technology solutions
for the broadband and communications markets; system solutions for the mobile,
PC, automotive and digital consumer markets; and multi-market solutions for a
wide range of consumer applications. NEC Electronics America offers local
manufacturing in Roseville, California, and the global manufacturing
capabilities of its parent company. In the Americas, NEC Electronics America
markets and sells industrial-type active-matrix LCD modules from NEC LCD
Technologies, Ltd., a global leader in innovative display technologies. More
information about the products offered by NEC Electronics America can be found
at http://www.am.necel.com. 

Adobe is a registered trademark of Adobe Systems Incorporated in the United
States and/or other countries. 





NEC Electronics America, Inc.
Denise Garibaldi, 1 408-588-6620
denise.garibaldi@am.necel.com
or
Porter Novelli
Jessica Kerr, 1 415-975-2213
jessica.kerr@porternovelli.com

Copyright Business Wire 2009



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