Offers Smooth Migration Path for Improved Analysis, Segmenting and Targeting
SAN MATEO, Calif., Dec. 7 /PRNewswire/ -- Coremetrics, the leading
provider of digital marketing optimization solutions, today announced free
migration for companies currently using Visual Sciences HBX (TM) Analytics.
This compelling offer is available to the first 25 HBX clients who migrate to
Coremetrics and enables them to implement the Coremetrics solution free of
charge, then run it in parallel with their HBX deployment for up to six months
at no cost. The offer also includes free services from Coremetrics, including
data migration and training. These services are included as an effective way
to overcome both the cost and common technical challenges of migrating from
one analytics package to another, such as retagging, the process of learning a
new tool, and preservation of historical data.
"Our Coremetrics team was extraordinarily supportive during our transition
from HBX," said Laura Sympson-Cornelius, Senior Web Analyst at The Thompson
Group. "We have a high degree of confidence in their long term strategy, and
appreciate that they're as vested in our success as we are. We see Coremetrics
as a partner and expect to be with them for the long term."
Coremetrics offers solutions designed for both enterprise as well as SMB
companies. The Coremetrics solution set includes a full suite of digital
marketing applications in addition to Web analytics. The scope of Coremetrics'
digital marketing suite is unparalleled in the industry with a single
interface that enables marketers to effectively manage paid search across
multiple vendors, deliver site recommendations based on both individual and
group behavioral dynamics, and easily leverage behavioral data to target
emails.
Coremetrics Online Analytics delivers the best choice for HBX clients
with: -- Simplified deployment through a wide array of user-friendly
reports for
key roles, such as marketer, merchandiser, and site designer, in
specific industries including financial services, media, retail and
travel.
-- An intuitive interface designed for business users.
-- Full segmentation on lifetime behavior is available to all users
enabling accurate analysis and targeting.
-- Guarantees for data collection and reporting availability, data
accuracy, and customer support response time through standard SLAs.
Coremetrics Online Analytics was also recently named as a Web Analytics
"Leader" in The Forrester Wave(TM): Web Analytics, Q3 2007 report (September
2007) with the highest score for "Strategy," a section of the report designed
to predict a vendor's likelihood of future success. In addition, the company
received the highest score in "Product Direction," a sub-category designed to
showcase a vendor's product strategy.
"In the aftermath of Omniture's announcement of plans to acquire Visual
Sciences, it's clear that companies using HBX analytics are facing a lot of
uncertainty," said Joe Davis, CEO of Coremetrics. "We want to give them
another option in terms of product migration, so they don't feel backed into a
corner. Coremetrics is easier to deploy and maintain, and provides more out of
the box capabilities than any other option. We offer a smooth migration path,
and are committed to making the transition a painless experience for HBX
customers."
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization
solutions. Its solutions generate high return on online marketing investment
and continue to pay daily dividends in improved marketing performance. Over
1,000 online business sites, transacting over $15 billion this year, are now
using Coremetrics' Software as a Service (SaaS) solution to optimize online
marketing efforts. Coremetrics' solutions encompass advanced online analytics
and precision marketing applications, including search engine bid management,
email marketing and cross sell applications to acquire customers more cost
effectively, increase conversion rates, and increase lifetime customer value.
Clients have recognized over $300M in documented ROI and 87% of clients
recognize ROI in 12 weeks or less. The company is privately held with funding
from Accel Partners, FTVentures, and Highland Capital Partners and is
headquartered in San Mateo, California. To learn more about Coremetrics, visit
http://www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To
learn more, visit http://www.coremetrics.com/privacy.
SOURCE Coremetrics
Bryan Pope of LEWIS PR, +1-415-992-4400, coremetricspr@lewispr.com, for
Coremetrics
