CORRECTING and REPLACING BLITZ Selected by Adobe for Adobe Acrobat 9 Multimedia Online Campaign
New Product Launch Extends Current Relationship
LOS ANGELES--(Business Wire)--
Please replace release dated June 2, 2008, with the following
corrected version due to revised sixth graph.
The corrected release reads:
BLITZ SELECTED BY ADOBE FOR ADOBE ACROBAT 9 MULTIMEDIA ONLINE
CAMPAIGN
New Product Launch Extends Current Relationship
BLITZ, a leading interactive agency, today announced completion of
collaborative design and development efforts for Adobe System
Incorporated's launch of Adobe(R) Acrobat(R) 9 software. BLITZ
collaborated with Adobe to provide a mix of interactive modules and
custom user experience elements for the reveal Web site that
introduces the new product. Through its user interface, design,
animation and multimedia integration, the site will inform new and
experienced users of the full range of capabilities of Acrobat 9.
"BLITZ has played a key role in providing online elements that
will help our customers understand and experience how we have taken
Acrobat 9 to the next level," said John Travis, vice president of
Brand Marketing, Adobe. "With animations, feature demos, and
interactive video pods, BLITZ has created an experience that will help
us effectively inform knowledge workers across industries about the
new features and benefits of Acrobat 9."
By creating a unique user interface and digital product display,
Adobe will be able to reach its goal of appealing to new and existing
Acrobat customers. With such an interactive and high volume and user
oriented website, Adobe leveraged the relationship with BLITZ to raise
its interactive campaign to a higher level of impact, effectiveness
and measurable audience response. Users have the opportunity to see
very in-depth demonstrations of how the latest version of the software
addresses their specific challenges.
"Our ongoing relationship with Adobe has been a successful one and
we are proud to be called upon once again to educate their target
audiences with such an important product launch," said Ivan Todorov,
CEO, BLITZ. "Time and again, Adobe has looked to us to deliver vibrant
brand experiences that captivate audiences and Acrobat 9 is the
biggest yet."
Adobe and BLITZ have a long history of collaboration, having
worked together for the introduction and marketing of several Adobe
products. BLITZ has also been at the forefront of the development of
several key productivity tools which leverage the Adobe AIR(TM)
technologies, and public interactive displays such as the Creativity
Conducted interactive HD wall.
BLITZ has also developed award-winning Web site experiences for
Adobe, including the Creative Suite(R) 3 product selector, the Adobe
Flash(R) 10 year Anniversary Web site and Adobe KitchZen Mobile and
desktop application ecosystems.
About BLITZ
BLITZ is an interactive marketing agency that brings brands to
life by developing immersive, entertaining and imaginative
experiences. BLITZ constantly invents new ways to excite, inform and
entertain customers through brand destinations that make audiences
want to learn more, go deeper, "play" longer and participate in an
active digital two-way conversation. BLITZ has developed revolutionary
consumer experiences and campaigns for some of the world's most
exciting brands including GE, Adobe, Disney and NBC Universal. BLITZ
is available online at www.BlitzAgency.com.
Fusion PR for BLITZ
Chris Michaels, 310-481-1431, Ext. 18
chris.michaels@fusionpr.com
or
BLITZ
Julie Nguyen, 310-551-0200, Ext. 240
JNguyen@blitzagency.com
Copyright Business Wire 2008
