Global Resourcing Executive to Lead Customer Acquisition Effort
LAS VEGAS, Feb. 1 /PRNewswire/ -- Credit One Bank (www.CreditOneBank.com)
announced the appointment of Mamta Kapoor as Senior Vice President,
Acquisition Marketing.
As part of her role, Mamta will be responsible for driving customer
acquisition, primarily through direct mail, online origination and telesales
channels for Credit One Bank. She will also help to identify new acquisition
opportunities and optimize their global marketing supply chain.
"Leveraging our economies of scale and improving our effectiveness will be
key to our continued success as a low cost producer. Credit One Bank enjoys
one of the most successful marketing programs in the world. We're fortunate
that Mamta has joined our bank," said Sam Dommer, Chief Marketing Officer,
Credit One Bank. "Mamta's hands-on experience combined with her proven record
in both private label credit card business development and global resourcing
makes her the right person to lead our efforts for customer acquisition."
Mamta Kapoor joins Credit One Bank from HSBC where she worked for over 13
years in various leadership positions. Initially, Mamta served as HSBC's
Manager of Private Label Credit Card Business Development, where she was
instrumental in generating over $600 million in new business and converting
over 700,000 customer accounts for the retail services business unit. Most
recently she served as Director of Global Resourcing for North America,
successfully managing the partner selection team for the credit card
division's offshore operations initiative and subsequently leading the
business development efforts for all of North America. Mamta Kapoor has an MBA
from Kellstadt's Graduate School of Business (DePaul University) and a B.A. in
Economics from Northwestern University.
"Credit One Bank is one of the fastest growing and most successful banks
in the U.S. Our new unsecured credit card product with free online monthly
credit scores gives consumers the tools they need to develop good credit,"
said Mamta Kapoor, Senior Vice President at Credit One Bank. "Each year we
help millions of consumers by giving them a chance to establish or rebuild
their credit."
For additional information, visit www.CreditOneBank.com
About Credit One Bank
Credit One Bank(R) is one of America's leading issuers of Visa(R) credit
cards. Issuing both Visa and MasterCard credit cards, Credit One Bank is
located in Las Vegas, Nevada. Credit One Bank provides unsecured credit cards
to individuals with less than perfect credit.
All trademarks, trade names, service marks, and logos referenced herein
belong to their respective owners.
contact: Bryan Vickery
Credit One Bank
(702) 269-1211
bryan.vickery@creditone.com
SOURCE Credit One Bank(R)
Bryan Vickery of Credit One Bank, +1-702-269-1211,
bryan.vickery@creditone.com
