NEW YORK--(Business Wire)--Fortune|Money Group President Vivek Shah announced today the
appointment of Kirk McDonald as Chief Revenue Officer, effective March
3rd. McDonald was previously the Senior Vice President of Sales,
Marketing and Client Service for DRIVEpm and Atlas Enterprise, both
key units of Microsoft's advertising business.
Reporting into Shah, McDonald will oversee the Fortune|Money
Group's worldwide advertising sales and marketing divisions and will
maintain full accountability for all print and digital advertising
revenue.
"Kirk is a seasoned multi-media veteran with deep experience
across a range of media brands. He is a skilled business leader with a
proven expertise running a business unit, negotiating commercial
partnerships, developing sales teams, and delivering positive business
results," said Shah. "We know he will be a valuable addition to our
team."
McDonald has a 16+ year track record in advertising sales and
business development, where he previously oversaw both business units'
client sales process, client interactions, and was instrumental in
shaping the joint business' strategy and direction at DRIVEpm and
Atlas Enterprise.
Prior to his role at Microsoft, McDonald spent nine years in
senior leadership positions with CNET Networks, Inc. Before that,
McDonald spent eight years in the magazine industry, including
Ziff-Davis Publishing Co. and Conde Nast's Self magazine.
About The Fortune|Money Group:
The Fortune|Money Group, a division of Time Inc., is the leading
source for business news and information, reaching 20 million unique
individuals through a world-class collection of publications including
FORTUNE, MONEY, and FSB: FORTUNE Small Business, and the website
CNNMoney.com.
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For Fortune|Money Group
Katy Reitz, 212-522-6724
Katy_Reitz@timeinc.com
Copyright Business Wire 2008
