Former Raymarine, Inc. CEO and lifelong avid angler to head world's largest
fishing tackle company
SPIRIT LAKE, Iowa, Feb. 27 /PRNewswire/ -- As a dedicated fisherman and
accomplished business leader, Terry Carlson's new post gives him the
opportunity to bring two of his passions together as he leads the world's
largest fishing tackle company to even greater heights.
Recently named to the newly created role of President and CEO of Pure
Fishing, Carlson takes over for acting Pure Fishing President, Tom Bedell.
Carlson will oversee all of the Pure Fishing brands, which include
long-standing industry leading brands such as Berkley, Penn, Shakespeare, Abu
Garcia, Fenwick, Mitchell, Stren, Pflueger, All-Star Rods and others.
Carlson comes to Pure Fishing from Raymarine Inc., a worldwide leader in
marine products, where he served as CEO of the company's Americas business and
was responsible for worldwide global product management and strategy. Prior to
Raymarine, Carlson held senior management positions at Black & Decker,
Polaroid, and Emerson Electric.
"Terry's background in the marine industry and experience with similar
markets and customers served by Pure Fishing uniquely positions him to be the
ideal person to take the reigns of the 'new' Pure Fishing," Bedell said. "He
is a dynamic leader with solid character based on values that match those of
Pure Fishing. I could not be more thrilled Terry has embraced this
opportunity."
"Joining Pure Fishing is an exciting opportunity to grow what are the
premier brands in the fishing industry," Carlson said. "I look forward to
working with the entire team to further unlock the potential of these brands
on an international level and to deliver products that enhance the fishing
experience around the world."
"Our company is coming off a record sales year," added Carlson. "We have
in place an exceptional team of coworkers dedicated to their jobs and to the
sport of fishing. Our management team will be looking at a company wide
business plan that unifies our sales ordering, warehousing and distribution
efforts. We are implementing a rapid integration plan to coordinate our Spirit
Lake, Columbia, and International operations into one overall business
strategy."
"Being named the leader of the world's largest and strongest fishing
tackle company is a great honor that comes with great responsibility. This is
a responsibility I take very seriously. I look forward to getting out in the
coming days and weeks to meet our customers, key opinion leaders, and
consumers and build relationships that will move not only our company forward
but the industry as well and do it with high integrity and mutual respect."
SOURCE Pure Fishing
Eric Naig, Senior Marketing Manager of Pure Fishing, +1-877-777-3850, ext.
8465, etnaig@purefishing.com
