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New Sports Nutrition Research Shows Eight Percent Boost in Athletic Performance

Tue Feb 12, 2008 4:01pm EST
Study Confirms Specific Combination of Carbohydrates Provides
          Faster Energy Delivery to Athletes' Working Muscles
GLENDALE, Calif.--(Business Wire)--
A new study published in the February 2008 issue of Medicine and
Science in Sport and Exercise, the official journal of the American
College of Sports Medicine, shows that consuming a specific blend of
glucose and fructose carbohydrates improved endurance performance by
an average of eight percent in trained athletes compared to consuming
the same amount of glucose alone(1). These findings, discovered by Dr.
Asker Jeukendrup and his research team at the School of Sport and
Exercise Sciences at the University of Birmingham, are the culmination
of years of sports science research indicating that this optimized
carbohydrate blend allows athletes to perform better, increase fluid
delivery and experience less perceived exertion following exercise.

   The study has sports scientists rethinking more than twenty years
of data that shows the body can only burn up to 60 grams of
carbohydrates per hour. The research reveals that by consuming sources
of the carbohydrates glucose and fructose, the body uses dual
transport mechanisms to absorb and utilize carbohydrates and can burn
up to 105 grams per hour. The importance: even the best athletes can
store only a limited amount of carbohydrates in their bodies, which
are depleted during endurance exercise. A faster and sustained energy
delivery to athletes' muscles helps preserve these precious
carbohydrate stores to delay fatigue.

   Based on this emerging data from Dr. Jeukendrup's team, energy bar
creator PowerBar recently reformulated its sports nutrition line to
include PowerBar C2 MAX carbohydrate blend, the same optimized ratio
of glucose and fructose shown in the research to deliver more energy
to athletes' working muscles. PowerBar recently began a multi-year
collaboration with Dr. Jeukendrup and his lab to further this field of
inquiry.

   To read the rest of this article and view our video and image
library with print quality downloads, click here:

   http://mnr.onthescene.com/acsm/msse.html

   Editor's Note: Dr. Asker Jeukendrup available for interviews upon
request.

   Source:

   (1) Currell K, Jeukendrup A. Superior endurance performance with
ingestion of multiple transportable carbohydrates. Med Sci Sports
Exerc 2008;40:275-81.

   Hard Copy B Roll Available Upon Request

Carmichael Lynch Spong
Kathleen Boyle, 781-544-3675
kathleen.boyle@clynch.com

Copyright Business Wire 2008



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