NEW YORK, NY, Aug 07 (MARKET WIRE) --
Internet usage has evolved greatly in the past few years. People today
use it for a variety of reasons, such as networking, keeping in touch
with family and friends, shopping, and doing research. With the
ever-growing dependence on the Internet for communication and
information, people are also becoming more active in creating their own
web content, like blogs. Blogging is becoming an increasingly mainstream
activity, attracting a broader segment of consumers who actively write,
read, and/or comment on blogs.
While many people may still have the idea that the majority of active
bloggers are tech-savvy teenage boys, this does not seem to be the case.
According to the Simmons New Media Survey, today's blogging population now
includes more women and older generations of people. Those who are
actively posting content on the web do tend to be younger in age, but the
age range of those who read or comment on blogs is broader.
These and other characteristics of bloggers can be viewed in the Free
Download.
Experian Consumer Research is the Home of Simmons, the Voice of the
American Consumer(TM) for over 50 years, and delivers the full suite of
Simmons products and services. It is a full service, market and consumer
research organization dedicated to enabling clients to optimize
communications with their customers and prospects across multiple
channels by providing a robust description of the American Consumer. For
more information, visit www.experianconsumerresearch.com.
Contact Information:
Patricia Lao
Senior Marketing Representative
Experian Consumer Research
600 Third Avenue | 16th Floor | New York, NY 10016
Phone: 212.471.2881 | Fax: 212.471.2940
Email Contact
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