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Citibank Rewards Checking Customers for Virtually Everything They Do

Thu May 15, 2008 12:59pm EDT
Promotion gives 16,000 ThankYou(R) Points, plus for the first year, triple
reward points to new customers who open a qualifying checking account

NEW YORK, May 15 /PRNewswire-FirstCall/ -- With Citibank checking, the
rewards add up fast, in a lot of ways.  Now new checking customers can get
points even faster for the rewards they really want.  Starting May 18,
Citibank will give 16,000 ThankYou(R) Points, redeemable for $150 in gift
cards, to customers when they open a qualifying checking account, enroll in
ThankYou Network - Citibank's rewards program - and perform qualifying
activities.  Plus, they can also get triple ThankYou Points each month for a
year, for everyday banking activities linked to their checking account.   
(Logo:  http://www.newscom.com/cgi-bin/prnh/20080221/NYTH027LOGO )
    Everyday banking activities for which customers can get points include:
    -- Debit card purchases
    -- Online bill payments
    -- Direct deposit
    -- Savings: CDs and money market accounts
    -- Home equity line and loan


    "Citibank checking with ThankYou Network is one way of ensuring that our
banking customers are not only thanked for their business but also rewarded
for all their everyday banking activities," said Debbie Gabor, senior vice
president, Citibank North America. "Providing more ways to get reward
points -- for more than just debit card transactions -- demonstrates our
unique ability to deliver on customer appreciation and serves as one of the
many differentiating benefits of banking with Citibank."
    New customers can participate in the promotion from May 18 through July
31, 2008, by visiting their local Citibank financial center,
www.citibank.com/rewards or calling 866-674-8872.
    ThankYou Network is a no-fee rewards program that allows members to
accumulate points from a growing network of places, and pool points into one
ThankYou Member Account.  ThankYou Members get points for banking at Citibank
with an eligible checking account, using participating Citi credit cards, and
booking qualified travel on Expedia.com.  Members can redeem their points for
valuable rewards at www.thankyou.com -- from travel, brand-name merchandise,
and gift cards at favorite stores, to unique experiences and charitable
donations. They can even create their own rewards with ThankYou Network's
exclusive Your Wish Fulfilled service.
    About Citibank
    Citibank is a member of Citi, the leading global financial services
company, has some 200 million customer accounts and does business in more than
100 countries, providing consumers, corporations, governments and institutions
with a broad range of financial products and services, including consumer
banking and credit, corporate and investment banking, securities brokerage,
and wealth management. Citi's major brand names include Citibank,
CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko. Additional
information may be found at www.citigroup.com or www.citi.com.
SOURCE  Citibank

Tami McCarthy of TMGpr, +1-212-750-5755, tami@tmgpr.com; Rob Julavits of
Citibank, +1-212-559-1064, julavitsr@citi.com



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