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NEC Electronics Highlights Power Management IC Technology for Mobile Internet Devices at CES 2009

Tue Jan 6, 2009 4:43pm EST
SANTA CLARA, Calif.--(Business Wire)--
NEC Electronics America, Inc. today announced that it will highlight its power
management IC (PMIC) technology at the International Consumer Electronics Show
(CESĀ®), January 8 - 11, 2009. The live demonstration will feature NEC
Electronics` PMIC solution for Intel`s next-generation Mobile Internet Device
(MID) platform, codenamed Moorestown. 

The NEC Electronics PMIC solution combines power management, logic, user
interface, plus audio and voice communications functions to maximize battery
life, support high levels of integration and minimize board space. This solution
enables the development of a new class of devices that will bring broadband
wireless Internet access, multimedia playback, navigation, gaming, social
networking and other Web 2.0 applications in your pocket. 

"In addition to a strong expertise in power management and system-level
knowledge of MID applications, NEC Electronics offers easy-to-use hardware and
software tools as well as world-class service and support to help designers
easily integrate our PMIC solution into their MID applications," Kazu Yamada,
vice president, custom SoC solutions strategic business unit, NEC Electronics
America. "This working demonstration will illustrate how NEC Electronics`
complete PMIC solution can help customers accelerate development times and
deliver their MIDs to market quickly." 

Other demonstrations in NEC Electronics` suite will highlight the company`s
digital audio/video technologies. The demonstrations will be available on a
registration basis. For more information, visit
http://www.am.necel.com/promo/ces2009.html. To request a private demonstration
and meeting at CES, visit http://www.am.necel.com/ces2009_pmic_meeting_pr. 

Leadership in Power Management ICs

For more than 15 years, NEC Electronics has developed highly integrated PMICs
that have been adopted broadly for use in portable consumer electronics devices,
including cell phones. As a technology leader with a world-class PMIC line
developed in one of the most advanced process nodes available, NEC Electronics
remains committed to providing support for leading-edge, highly integrated PMIC
solutions. More information can be found at
http://www.am.necel.com/pmd/pmics.html. 

About NEC Electronics America, Inc.

NEC Electronics America, Inc., headquartered in Santa Clara, California, is a
wholly owned subsidiary of NEC Electronics Corporation (TSE:6723), a leading
provider of semiconductor products encompassing advanced technology solutions
for the broadband and communications markets; system solutions for the mobile,
PC, automotive and digital consumer markets; and multi-market solutions for a
wide range of consumer applications. NEC Electronics America offers local
manufacturing in Roseville, California, and the global manufacturing
capabilities of its parent company. In the Americas, NEC Electronics America
markets and sells industrial-type active-matrix LCD modules from NEC LCD
Technologies, Ltd., a global leader in innovative display technologies. More
information about the products offered by NEC Electronics America can be found
at http://www.am.necel.com. 

NEC Electronics and NEC Electronics America are either registered trademarks or
trademarks of NEC Corporation in the United States and/or other countries. All
other marks are property of their respective owners. 





NEC Electronics America, Inc.
Denise Garibaldi, 1-408-588-6620
denise.garibaldi@am.necel.com
or
Porter Novelli
Jessica Kerr, 1-415-975-2213
jessica.kerr@porternovelli.com

Copyright Business Wire 2009



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