Celebrity Entertainment Manager/Sports Agent Glenn Toby and Lifestyle Apparel Company ECC Introduce Their New Signature Line
ATLANTIC CITY, N.J.--(Business Wire)--
Lifestyle Apparel Company, ECC and renowned Entertainment
Manager/Sports Agent Glenn Toby have joined forces in a long-term
partnership of fashion and patronage. Mr. Toby has guided the careers
and advised a spectrum of high profile superstars from political to
spiritual leaders, Hip Hop stars to top tier athletes.
Mr. Toby is now offering his guidance and expertise as the
consultant to ECC's CEO Shawn Harris. Together they have developed a
signature line inspired by Mr. Toby's lifestyle: The Maverick and The
Deal Maker. In addition, Glenn Toby will be on ECC's Board of
Directors helping to launch the brand into the entertainment and
sports arenas, and expand the brand beyond its hallmark, Genuine
Bespoke(TM) Menswear.
"We felt that Mr. Toby would be the perfect fit for ECC, as he is
a man of perfection who has excelled both personally and
professionally and has a huge social impact through his philanthropic
works," says ECC CEO, Shawn Harris, "ECC has aggressive expansion
plans, which require the right relationships to bring them to fruition
- Mr. Toby will be pivotal in executing those plans."
ECC was established in 2004 as a menswear company specializing in
Genuine Bespoke(TM) suits, shirts, neckwear, outerwear, formal, and
casual wear. Since its inception ECC has built a sizable base of high
profile members such as Doc Rivers and Scot Pollard of the Boston
Celtics, Jarvis Green of the New England Patriots and many other noted
athletes and entertainers.
ECC's mission is simple; that is developing into a leading
lifestyle apparel company. ECC offers the best value to its members
through its Genuine Bespoke(TM) multi-fitting program. ECC's Genuine
Bespoke(TM) process incorporates Master Cutters and Tailors trained to
the exacting standards of Savile Row; Expert cloth consultation
offering a choice of more than 2000 fabrics including a range of
exclusive cloths; Savile Row quality basted fitting; Threads come with
a minimum of 50 hours of hand work; and first-class after care for
garments including sponging, pressing, repairs and button matching.
"Your 'guy' (tailor) doesn't do what these guys do," says Glenn
Toby of ECC's tailoring method, "Shawn Harris CEO and Jeff Lahens,
President are a throw back to the future. They have engineered a
formula that has reinvented the classic art of custom made tailoring.
I started collecting their suits and then saw how our collective
efforts could reinvent the trends and business model of high end
fashion. We are essentially creating a social and fashion platform
that will create value in the world of fashion and everyday living."
ECC believes that its members should not only 'wear the threads'
but 'live the lifestyle,' offering services that extend beyond the
sewing room, through its program called "The Club." The program offers
its exclusive members services such as personal concierge service,
interior home designer, personal chef, certified personal fitness
consultant, ECC connections (member business networking), private jet
and more; either complementary or at favorable pricing consideration.
ECC also understands the importance of giving back and supports
numerous non-profit and charitable organizations including the United
Negro College Fund and Glenn Toby's Book Bank Foundation. Mr. Toby
hopes to further the efforts of his foundation through this
partnership with ECC, by continuing to promote literacy among youth
and tackle the issue of homelessness.
ECC Life & Style, LLC
by
Angela Crockett, 609-892-0781
acrockett@thecrockettagency.com
or
Glenn Toby Enterprises
www.glenntoby.com
www.eccstyle.com
Copyright Business Wire 2008
