NEW YORK, NY, Apr 09 (MARKET WIRE) --
eMarketer has revised its Internet ad spend projections, estimating that
advertisers will spend $25.9 billion online this year. That estimate is slightly
lower than the one eMarketer put out in October 2007, which said that
advertisers would spend $27.5 billion online in 2008. But it's important to note
that the lowered estimate still represents an increase of 23% over 2007
spending.
While a foundering economy will certainly affect online ad spending,
accounting for
the revised estimate, "the Internet will support continued ad spending growth
even
as other media may falter," says David Hallerman, eMarketer senior analyst, and
author of the new report, "US Advertising Spending: Resilience in a Dicey
Economy."
After a plus-20% increase in 2008, spending growth in 2009 will drop to
about 16%. By 2012, an anticipated boom in online video advertising, combined
with
continued strength in more-established Internet ad categories such as paid
search
and classifieds, and a recovered economy, will mean spending growth greater
than 20% for the first time since 2008.
eMarketer benchmarks its US online ad spending projections against the
Interactive Advertising Bureau/PricewaterhouseCoopers data.
To speak to David Hallerman, senior analyst, about his analysis of the
online
market, reach out to eMarketer media contacts listed below.
About eMarketer
eMarketer is "The First Place to Look" for research and analysis on
digitalmarketing and media. eMarketer analyzes research from over 3,000 sources,
and
brings it together in analyst reports, daily articles and the most
comprehensive database of online marketing statistics in the world.
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Media Contacts:
Kris Oser
Director of strategic communications
eMarketer
Tel. 212-763-6033
OR
Samson Adepoju
Communications coordinator
eMarketer
Tel. 212-763-6044
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