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DISH Network Charges Forward With Another Round of National HD Channel Launches

Sun May 11, 2008 10:29pm EDT
ENGLEWOOD, Colo., May 11, 2008 (PRIME NEWSWIRE) -- DISH Network Corporation
(Nasdaq:DISH), today announced plans to bolster its rapidly expanding HD
programming with the launch of an additional 22 national HD channels beginning
Monday, May 12. These additions include:

 -- ABC Family HD (DISH Network   -- Disney HD East (Ch. 172)
    Ch. 180)                      -- ESPNews HD (Ch. 142)
 -- Biography HD (Ch. 119)        -- Hallmark Movie Channel HD
 -- Bravo HD (Ch. 129)               (Ch. 187)
 -- Cartoon HD (Ch. 176)          -- MGM HD (Ch. 385)
 -- Cinemax 5 Star (Ch. 381)      -- Sci Fi HD (Ch. 122)
 -- Cinemax HD West (Ch. 380)     -- Smithsonian HD (Ch. 374)
 -- Comcast Sports Network Bay    -- Tennis Channel HD (Ch. 400)
    Area HD (Ch. 419)*            -- Toon Disney HD (Ch. 174)
 -- Comcast Sports Network New    -- Travel Channel HD (Ch. 215)
    England HD (Ch. 435)*         -- USA HD (Ch. 105)
 -- CNBC HD (Ch. 208)             -- Weather Channel HD (Ch. 214)
 -- CNN HD (Ch. 200)              -- World Fishing Network HD (Ch. 396)

 *Launch Wednesday, May 14
"We are excited to extend our competitiveness in HD by enhancing our already
comprehensive HD lineup with these 22 channels, bringing our total HD lineup to
over 95 channels," said Eric Sahl, senior vice president of Programming for DISH
Network. "These launches, along with other recent additions such as the New
England Sports Network (NESN) HD, reinforce our commitment to offer the best in
entertainment."

DISH Network offers new customers the opportunity to upgrade for free to a
dishHD DVR receiver like the ViP722(tm) -- which recently received the
top-ranking Editors' Choice awards from both CNET and PC Magazine. The ViP722 is
a dual-tuner HD DVR that operates two televisions in separate rooms. The ViP722
can record up to 55 hours of HD and up to 350 hours of standard definition and
allows customers to pause, rewind and fast forward their favorite TV
programming.

"Our HD services include innovative packages that are aggressively priced," said
Jessica Insalaco, senior vice president and Chief Marketing Officer for DISH
Network. "That combined with our award-winning HD and DVR technology make DISH
Network the clear choice for customers seeking the best value and quality in HD
today."

Qualified new DISH Network customers who sign up with a 24-month commitment will
also receive three months of free programming (a $120 value), a free dishDVR
like the ViP722 and free installation (a $49.99 value). For more information on
DISH Network, visit www.dishnetwork.com or call 1-800-333-DISH (3474).

ABOUT DISH NETWORK CORPORATION

DISH Network Corporation (Nasdaq:DISH) provides more than 13.78 million
satellite TV customers with industry-leading customer satisfaction which has
surpassed major cable companies for seven years running. DISH Network customers
also enjoy access to a premier line of award-winning Digital Video Recorders
(DVRs), hundreds of video and audio channels, the most International channels in
the U.S., industry-leading Interactive TV applications, Latino programming, and
the best sports and movies in HD. DISH Network offers a variety of package and
price options including the lowest all-digital price in America, the DishDVR
Advantage Package, high-speed Internet service, and a free upgrade to the best
HD DVR in the industry. DISH Network is included in the Nasdaq-100 Index (NDX)
and is a Fortune 300 company. Visit www.dishnetwork.com/aboutus or call
1-800-333-DISH (3474) for more information.

-0-
CONTACT:  DISH Network Corporation
          Francie Bauer
          720-514-5351
          press@echostar.com



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