Pilot to moon walk, strip, and eat fruit on Los Angeles billboard
EL SEGUNDO, Calif.--(Business Wire)--
Interactive billboard`s weekend schedule, address under Thursday, May 21st date
should read: 1248 S. Figueroa St. (instead of 1111 S. Figueroa St.).
The corrected release reads:
AIR NEW ZEALAND LAUNCHES THE NATION`S FIRST HUMAN INTERACTIVE BILLBOARD
CONTROLLED BY MOBILE USERS
Pilot to moon walk, strip, and eat fruit on Los Angeles billboard
Air New Zealand gets digital throughout Los Angeles this weekend. The kiwi
airline announces the nation`s first human interactive billboard controlled
entirely by mobile users to promote the Los Angeles to London roundtrip fares
starting at $599*. The digital billboard projection launches May 21 starting at
9:30 p.m. at the Staples Center in Downtown Los Angeles and will feature a
1970s-era airline pilot holding a sign that reads "TXT WHAT YOU WANT ME TO DO
310310."
The 1970s-era airline pilot character will respond to more than 150 different
text commands including eating fruit, moon walking or even attempting to strip.
The character responds with quirky text messages inviting users to enter the
"reLAX to London" sweepstakes.
"Air New Zealand is hoping to defy the one-way communication of traditional
advertising by inviting conversation," said Roger Poulton, Air New Zealand vice
president - the Americas. "We are open to any medium that allows customers to
interact with us in a way that`s meaningful - whether that`s through an iPhone
application, body painted employees, our `cranial billboards,` themed flights,
and now our first human interactive billboard."
Air New Zealand`s interactive billboard`s weekend schedule is:
-- Thursday, May 21st
Staples Center/Nokia Live Theater
1248 S. Figueroa St.
Los Angeles, CA 90015
-- Fri. May 22nd and Sat. May 23rd
Colorado Street and Ocean Boulevard
Santa Monica, CA 90401
Air New Zealand flies daily from Los Angeles to London with roundtrip fares
starting at $599 (USD). Travelers must book before May 31, 2009, for travel
between May 6 - June 17, 2009 and Sept. 6 - Oct. 31, 2009. Tickets are
non-refundable and the offer is subject to availability and may change at any
time.
Book now or enter the "reLAX to London" sweepstakes to win two roundtrip economy
class airfares from Los Angeles to London and four nights` accommodation at the
Millennium Gloucester Hotel London Kensington. Standard text messaging fees
apply.
For more information please visit www.airnewzealand.com.
About Air New Zealand
Air New Zealand offers more direct flights to the South Pacific than any other
airline, including non-stop flights from San Francisco, Los Angeles, Honolulu
and Vancouver to New Zealand, as well as Los Angeles non-stop to the Cook
Islands and Samoa. Other popular destinations include Australia, China, Japan
and Tonga. In addition to flying non-stop Los Angeles-London, Air New Zealand`s
route between London and Hong Kong now allows customers to fly round-the-world
on one airline. Consistently rated among the world`s best international
airlines, Air New Zealand`s new Inflight Concierge Service provides all
passengers with a range of services, from travel advice to assistance with
onward bookings. Air New Zealand`s most recent accolades include "Best Business
Class to Australia, New Zealand and South Pacific" for the third straight year
by Business Traveler Magazine (USA) "Best Transpacific Airline" at the 26th
Airline Industry Awards, "Best Passenger Service" award by Air Transport World
magazine, and "Best Business Class Red Wine" for the Martinborough Pinot Noir
2005 at the 2007 Cellars in the Sky awards. United Mileage Plus, US Airways
Dividend Miles and Air Canada`s Aeroplan members earn and redeem mileage on
select flights. Flight and vacation essentials can be booked on
AirNewZealand.com or by calling 1-800-262-1234 in the USA and 1-800-663-5494 in
Canada. Air New Zealand is a member of the Star Alliance network.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5970510&lang=en
Air New Zealand
Sarah Miller-Reeves, 310-648-7039
Sarah.Reeves@airnz.com
Copyright Business Wire 2009
