In the news release, Jaime Pressly Announces Winner of PurexSavesGreen Tee
Shirt Contest, issued earlier today by Henkel over PR Newswire, we are advised
by the company that the following was omitted:
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/purex/32540/
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Jaime Pressly Announces Winner of PurexSavesGreen Tee Shirt Contest
Purchase the Eco-themed Design at PurexSavesGreen.com to Benefit Earth Day
Network
LOS ANGELES, July 8 /PRNewswire/ -- The PurexSavesGreen tee shirt contest
concluded today in Beverly Hills when Emmy Award-winning actress, Jaime
Pressly, unveiled the winning design and presented Earth Day Network with a
donation of $30,000. More than 75,000 creative consumers visited the
PurexSavesGreen site over the past 6 weeks to design their own virtual tee
shirts with original, environmentally-friendly slogans. Dean and Melanie
Barham from Franklin, Tennessee were declared the winners and will receive a
2008 smart fortwo car. Starting this month, the winning shirt will be
available for purchase on PurexSavesGreen.com with proceeds going to Earth Day
Network.
The first major laundry detergent recognized by the Environmental
Protection Agency's "Design for the Environment" program, Purex(R) Natural
Elements(TM), is committed to creating earth-friendly laundry solutions that
are tough on stains but easy on your wallet. To educate consumers on the
importance of eco-friendly living, Purex Natural Elements launched the
PurexSavesGreen Web site on Earth Day where visitors could learn more about
being earth-conscious, submit their own tips and create a "green" themed tee
shirt.
More than 300,000 people visited the site to discover easy ways to go
green at home.
"As a new mom, I am even more aware of the importance of preserving our
environment, so I'm delighted to have teamed up with Purex Natural Elements,"
said Jaime Pressly. "Purex Natural Elements is not only easy on our planet,
it's great on tough stains and a good value, something any mom can
appreciate!"
To kick off the contest, Jaime Pressly along with other celebrities
including Christie Brinkley, Glenn Close, Chevy Chase, Bette Midler, Martha
Stewart, Andre Agassi, Billy Baldwin and Robert F. Kennedy, Jr. designed tee
shirts with green slogans for an online auction. The proceeds from the tee
shirt auction benefit Earth Day Network, a non-profit organization that seeks
to grow and diversify the environmental movement worldwide, and to mobilize it
as the most effective vehicle for promoting a healthy, sustainable planet. At
today's announcement Jaime Pressly presented the organization with a donation
of $30,000 raised from the auction proceeds as well as from a generous
donation from Purex Natural Elements.
The Barham's virtual shirt conveys the need to be friendly to the
environment and choosing a natural laundry detergent is one of the first steps
in making a positive change. Though the contest has concluded, visitors can
still go to PurexSavesGreen.com to purchase the winning tee shirt and share
and compare useful cleaning tips.
"This is amazing," said Melanie Barham. "I have used Purex for years
because it is a great value and works wonders on stains but we never expected
to win this contest. We are blown away!"
"We are pleased with the success of the PurexSavesGreen program," adds
Kiem Ho, senior brand manager of Purex. "Our goal with this program was to
educate consumers by providing an interactive space where they could share
tips and learn more about easy ways to affect positive change in the
environment. Change begins at home and we want to teach consumers that small
ecological adjustments such as laundry detergent can make a difference."
Purex Natural Elements is a biodegradable laundry detergent with
naturally-derived cleaning ingredients and is available in three unique, fresh
scents made with natural fragrance extracts. It is tough on dirt and stains,
hypoallergenic and free of phosphates and dyes, and it comes in a recyclable
bottle so it's gentle on the environment. To find out more about our
company's commitment to sustainability, visit www.henkel.com/sr2007.
For more than 130 years, Henkel has been a leader with brands and
technologies that make people's lives easier, better and more beautiful.
Henkel operates in three business areas - Home Care, Personal Care, and
Adhesives Technologies - and ranks among the Fortune Global 500 companies. In
fiscal 2007, Henkel generated sales of $19.218 billion and operating profit of
$1.975 billion. Our 53,000 employees worldwide are dedicated to fulfilling our
corporate claim, "A Brand like a Friend," and ensuring that people in more
than 125 countries can trust in brands and technologies from Henkel. In North
America, Henkel markets a wide range of well-known consumer and industrial
brands, including Dial(R) soaps, Purex(R) laundry detergents, Right Guard(R)
antiperspirants, got2b(R) hair gels, and Loctite(R) adhesives.
Contact Information: Ashley Crooks
Marina Maher Communications, Inc.
T: (212) 485-6890
acrooks@mahercomm.com
Ashley Crooks of Marina Maher Communications, Inc., +1-212-485-6890,
acrooks@mahercomm.com
