Director Adam Rifkin Adds a Second Screening Due to Overwhelming Demand
LOS ANGELES, July 10 /PRNewswire/ -- The screening of National Lampoon's
"Homo Erectus" was so raucous last night, it looked like a scene cut straight
from the film. The July 9th event was hosted by Ain't It Cool News, and
shortly after filling the Hollywood Egyptian Theatre to capacity, threats of
shutting down the screener rang from the upper echelons of management.
Hollywood celebrities and attendees alike duked it out for the remaining
seats. Luckily, amidst the caveman-like rioting, Adam Rifkin, director and
lead star of the film, sprang into crowd control announcing the addition of a
second screening immediately following the first show.
"This definitely proves that caveman movies are back in vogue and that the
online publicity machine is working," Rifkin explained. "It was such a mob
scene, I felt compelled to spend thousands of dollars in the interest of
public safety."
True to form, Rifkin -- a director, actor, and "philanthropist" -- stepped
up to the challenge and laid down his hard-earned cash to ensure that everyone
at the screening had a chance to get in to see "Homo Erectus."
At 7 p.m., the building reached capacity and Egyptian Theatre employees
set up ropes to control the unruly crowd. The crowd, reluctant to remain
outside any longer, quickly broke the lines, rushing the lobby and clamored to
get in.
"It was incredible," noted one attendee, Niki Pezeshki. "So many
movie-goers were trying to get in, that even a few celebrities and cast
members were left to wait outside for the second screening!"
Despite the 90-minute wait between screening times, the 9:45pm showing
pulled together another almost capacity crowd, proving that "Homo Erectus" was
worth the wait.
National Lampoon's "Homo Erectus" is set for theatrical release on
July 11th, 2008. For more information on the film, please visit:
http://www.homoerectusmovie.com.
SOURCE National Lampoon
Jason Ellman or Tyler Barnett, both of Barnett Ellman, +1-323-937-1351, or
fax, +1-323-931-8819, jason@barnettellman.com, for National Lampoon
