Beta Launch Features Patent-Pending Technology That Provides
Personalized Product Recommendations by Asking Users 'What Product?'
and 'How Will You Use It?'
SAN MATEO, Calif.--(Business Wire)--
Wize (wize.com), a Web site enabling consumers to quickly find the
best products based on their needs, announces today the beta launch of
the first shopping by use platform for consumer products. The new
interface is clean and easy to navigate, asking the two most important
questions for consumers -- 'What product are you looking for?' and
'How will you use it?' Funded by the Mayfield Fund and Bessemer
Venture Partners, Wize's shopping by use platform is available for
free to consumers at Wize.com.
"As consumers, we think in terms of 'I want a new digital camera
for my vacation,' but a retail database doesn't think in terms of uses
or needs. It only knows how to generate facts like product specs and
pricing," said Wize president and CEO Tom Patterson. "Wize solves that
disconnect problem and gives relevant product recommendations to
consumers based on human thinking."
Users simply tell Wize what product they are looking for and how
they want to use it, and its patent-pending semantic technology
provides a personalized list of the top products for their needs,
based on what the Web says.
A single platform for product research solves the problem plaguing
retailers and consumers, that is, the amount of time it takes to
conduct product research online. According to Forrester Research,
online product research will affect nearly $1 trillion in U.S.
commerce by 2012.
As consumers become more strapped for time and dependent on the
Web for information, online retailers will have to evolve the online
shopping experience to better meet those needs.
To help online retailers and media properties overcome these
challenges, Wize is also introducing its partnership syndication
strategy to provide its shopping by use platform's social research
product summaries, usages and reviews to retail and media partners.
Wize will be announcing partnerships in the near future.
To learn more about Wize, visit wize.com. To inquire about
partnership syndication opportunities, visit wize.com/partners or
email bizdev@wize.com.
About Wize
Wize simplifies product research by helping consumers find
products based on their needs instead of technical product
features. Users simply tell Wize what product they are looking for and
how they want to use it, and its patent-pending semantic technology
provides a personalized list of the top products for their needs,
based on user and expert reviews on the Web. Wize, headquartered in
San Mateo, Calif. with offices in Minneapolis, Minn., is privately
held and funded by Mayfield Fund and Bessemer Venture Partners. For
media inquiries, contact Lauren Sanders of Dittoe PR at 317-202-2280
or lauren@dittoepr.com. For company information, visit wize.com.
Dittoe Public Relations
Laura Kassenbrock, 317-202-2280 x. 19
laura@dittoepr.com
or
Lauren Sanders, 317-202-2280 x. 10
lauren@dittoepr.com
Copyright Business Wire 2008
