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Annoying Fashion Problem Solved by Going Neckit

Mon Jun 30, 2008 9:30pm EDT
FORT WORTH, Texas, June 30 /PRNewswire/ -- Fashion-conscious women who
enjoy the crisp, sharp image acquired by a 'popped' collar find welcome relief
with Neckit, a product that keeps the collar 'popped' all day.
Lucy Bowden, inventor of Neckit (http://www.theneckit.com), got tired of
constantly fidgeting with her collar all day at work.  She decided to solve
the problem by creating Neckit, a fashion enhancement device that keeps one's
collar 'popped up' all day with no maintenance.
    Preliminary reaction to the product has been enthusiastic.  "I love the
look of distinction Neckit consistently gives me," remarked Lisa Cauto, RN and
marketing executive of a national medical communications company in
Colleyville, Texas.  "I love the long and lean line that a crisp, popped
collar provides and I could never get the thing to stay 'popped' until I tried
Neckit.  Now, I never worry about it ... not even for a second.  And, it's
affordable!"
    Neckit was created by former schoolteacher turned entrepreneur, Lucy
Bowden, to solve a common fashion problem at an affordable price for the
average working woman.  However, men, women and children will find Neckit a
simple solution to a limp collar.  Similar to other problem-solving products
like collar stays, rubber bands, panty hose or cuff links, Neckit is a 'better
mouse trap' when it comes to fashion enhancement products.
    If you'd like more information on Neckit or to schedule an interview with
Lucy Bowden, Neckit Inventor (lucy@theneckit.com); or Lisa Lewis, Neckit
President/CEO (lisa@theneckit.com); log on to http://www.theneckit.com or call
817.789.5434 or 903.372.1093.
SOURCE  Neckit

Lucy Bowden, Inventor, +1-817-789-5434, lucy@theneckit.com; or Lisa Lewis,
President-CEO, +1-903-372-1093, lisa@theneckit.com, both of Neckit



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