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PEMCO Insurance Serves Up $10,000 Gift to Children's Hospital to Conclude Promotion...

Tue Jul 22, 2008 6:05pm EDT
PEMCO Insurance Serves Up $10,000 Gift to Children's Hospital to Conclude
Promotion With Tully's Coffee

SEATTLE, July 22 /PRNewswire/ -- PEMCO Insurance today announced it will
donate $10,000 to Children's Hospital and Regional Medical Center to conclude
the company's promotion with Tully's Coffee that challenged customers to
devise "super-long" coffee orders.
    Throughout the promotion, PEMCO pledged to donate $1 to Children's for
each customer who submitted a personal -- sometimes outrageous -- "super-long"
coffee concoction.  Tully's took point in selecting weekly winning entries
based on creativity, taste and unique Northwest flare.  Now, at the
promotion's end, PEMCO is making a gift to Children's in the names of all
weekly winners.
    "This partnership with Tully's, which stemmed from the 'Super-Long Coffee
Orderer' profile from PEMCO's ad campaign, was a great success," said PEMCO
spokesperson Jon Osterberg.  "The promotion let us have some fun with a quirk
shared by many local coffee drinkers, partner with a great Northwest company
that shares our vision, and most importantly, give back to an exceptionally
deserving cause."
    Take a look at some of the winning entries from the promotion:

    Sally Rampersad of Seattle:
        "A double grande, split shot, extra hot, soy intense dark chocolate
        mocha with no foam, one extra raw sugar and extra whipped cream, with
        a sleeve on the cup."

    Elizabeth Wade of Bothell:
        "A half-caf, grande rice milk latte with five dashes of cinnamon in
        the bottom of the cup, two pumps sugar-free Irish cream syrup, very
        light foam, 175 degrees, in my personal cup so I get a 10 cent
        discount."

    Don Godfrey of Seattle:
        "Veinte, iced, two percent quad ristretto, split shot 'Cookies and
        Creme' mint mocha.  Go easy on the ice with 13/4 packets of Equal, no
        whip, topped with velvety, bone-dry foam and a dash of cinnamon."

    Jenaea Bush of Everett:
        "Veinte cup of ice with soy poured over it until the bottom of the
        'u', then filled to the almost top of the cup with chai, then add 11/4
        white chocolate and six pumps vanilla.  Stir, then add two ristretto
        shots on top.  Stir again and serve."

    Susanna Filley of Bothell:
        "Tall nonfat latte. (That's it but try making that order with a four
        year-old who is nose-to-nose with the pastry display and it takes five
        minutes of interruptions to explain, 'no honey, not today.')"

    Christina Mason of Seattle:
        "Veinte, triple split-shot caramel macchiato, heated to 190 degrees,
        half full.  Add whipped cream, cinnamon and vanilla powder.  Serve
        with a straw and caramel sauce drizzled on the lid."

    Denitra Henderson of West Seattle:
        "Grande vanilla and caramel latte in a veinte cup.  Half whole milk,
        half nonfat milk.  One pump vanilla, two pumps caramel sauce (not
        syrup).  Extra hot with one inch of foam and ristretto split shots
        poured over the top, two Splendas and an extra cup instead of a
        sleeve."

    Annaliese Abbey of Seattle:
       "Two shots steamed with eight ounces nonfat milk and one pump chocolate
       to 200 degrees, poured into a large mug for here and topped with three
       inches thick, creamy nonfat foam.  Top with a cursive letter 'L' in
       chocolate sauce."


    In addition to helping raise money for Children's, each winner received a
gift bag and $100 gift card compliments of Tully's.
    "Through support from the community and leaders like PEMCO and Tully's,
Children's is able to continue their work to support patients and families in
our area," said Peggy Walton, Children's Hospital Board of Trustees.  "We are
honored to receive this gift from PEMCO as a result of its creative
collaboration with Tully's Coffee."
    Visit http://www.werealotlikeyou.com to learn about PEMCO's "Super-Long
Coffee Orderer" and discover more recognizable Northwest Profiles like the
"Ghostlike Used Bookstore Waif," "Green Lake Power Walkers," and "Blue Tarp
Campers."
    About PEMCO Insurance
    PEMCO Insurance, established in 1949, is a Seattle-based provider of auto,
home, boat, life, and umbrella insurance to Washington state residents.  PEMCO
Insurance is sold by community agents throughout the state and through PEMCO
offices.  For more information, visit http://www.pemco.com.
    About Tully's Coffee
    Tully's Coffee Corporation is a fully handcrafted coffee roaster and a
leading specialty coffee retailer and wholesaler.  Through company-operated
and franchised specialty retail stores in Washington, Oregon, California,
Idaho, Arizona, Montana and Utah and its global alliance partner in Japan,
Tully's premium coffees are available at more than 400 branded retail
locations.  Tully's wholesale division also distributes handcrafted coffees
and related products via office coffee services, food service distributors,
and thousands of leading supermarkets in the United States.  Tully's corporate
headquarters and roasting plant are located at 3100 Airport Way S. in Seattle,
Wash.  For more information: (800) 96-Tully or http://www.tullys.com.
    About Children's Hospital and Regional Medical Center
    Consistently ranked as one of the best children's hospitals in the country
by U.S. News & World Report, Children's serves as the pediatric referral
center for Washington, Alaska, Montana and Idaho.  Children's has been
delivering superior patient care for 100 years, including advancing new
discoveries and treatments in pediatric research, and serving as a primary
teaching, clinical and research site for the Department of Pediatrics at the
University of Washington School of Medicine.
     CONTACTS:

     Jon Osterberg (206) 628-4019              Mark Firmani (206) 443-9357
     PEMCO Insurance                           Firmani + Associates Inc.
     jon.osterberg@pemco.com                   mark@firmani.com

SOURCE  PEMCO Insurance

Jon Osterberg of PEMCO Insurance, +1-206-628-4019, jon.osterberg@pemco.com; or
Mark Firmani of Firmani + Associates Inc., +1-206-443-9357, mark@firmani.com,
for PEMCO Insurance



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