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LOS ANGELES--(Business Wire)--He stands 60 feet tall, holds a peace pipe under his right arm, and wooden feathered cane in his left and is crafted entirely from flowers, vegetables and other natural material. He is a Native American Chief standing proudly in full regalia on the Rose Parade float presented by Farmers Group, Inc. This year's Rose Parade theme is Passport to the World's Celebrations. "Farmers entry, "Celebrating Our Rich Heritage" honors Native Americans and the contributions they have made to our country," noted Farmers Insurance CEO Paul Hopkins. "Farmers will be observing its 80th anniversary in 2008 and we recognize the success we have achieved is due to the rich tapestry of cultures America embraces. This is the 49th consecutive year Farmers will be part of this great American tradition." Joining the Chief on his journey down Pasadena's Colorado Boulevard will be six members of the Farmers Insurance family: Al Candos, from Orland Park, Illinois, is the 2007 Farmers Insurance agent of the year; Marte Formico, from San Jose, California, is the Farmers 2007 District Manager of the Year. The remaining four float riders were selected for the role they played in the 2007 Farmers Insurance nationwide March of Dimes fundraising drive. "Their tremendous effort, along with the Farmers family, helped raise a record $4.5 million this year. As a result, Farmers was named the number one insurance company fundraiser in the country for the March of Dimes," Mr. Hopkins said. Farmers is proud to introduce Cathy Guevara, Oklahoma City Claims Department; Tennessee State Executive Director Betsy Nealon; James Lizzio, Farmers' agent from Chicago; and Doug DiBartelo, Farmers District Manager from Westmont, Illinois. Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers(R) is the nation's third-largest Personal Lines Property & Casualty insurance group. Property and casualty products are underwritten and issued by the Farmers Exchanges and their subsidiaries, which Farmers Group, Inc. manages but does not own. Headquartered in Los Angeles and doing business in 41 states, the Farmers insurers provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households. For more information about Farmers, visit our Web site at www.farmers.com. Farmers Insurance Group Jerry Davies Ph: 1-323-932-3662 Jerry.firstname.lastname@example.org Copyright Business Wire 2007