Service Intended to Encourage Consumers to Recycle Old Televisions
SAN DIEGO, Nov. 14 /PRNewswire/ -- As America Recycles Day approaches on Nov.
15, Sony Style is launching a Green Glove(SM) Service -- its newest program to
help curb the amount of e-waste that enters the nation's landfills.
Green Glove service takes the legwork out of recycling by offering people the
opportunity to have their old televisions hauled away and responsibly recycled
when they use this premier in-home delivery service when purchasing a 32 inch
diagonal or larger new Sony(R) BRAVIA(R) LCD television at a Sony Style store
or direct at sonystyle.com.
In addition to delivering, unpacking and setting up the new Sony BRAVIA
television, Sony service professionals will pick up at the consumer's request
old televisions for proper recycling as part of its national Sony Take Back
Recycling program in partnership with Waste Management Recycle America.
According to the U.S. Environmental Protection Agency, 82 percent of the 2.25
million tons of discarded TVs, cell phones and computer products in the last
two years ended up in landfills. By recycling old electronics products, useful
materials -- such as glass, plastic and metals -- can be collected and re-used
in the manufacture of other products.
Typically, consumers who want to recycle their old TVs through the Sony Take
Back program may drop off their electronics at a local Waste Management
Recycle America drop off location (www.sony.com/recycle for locations). With
the new Green Glove Service, Sony is making it even more convenient to recycle
responsibly.
"Sony is in the forefront of industry recycling efforts by providing consumers
another way to conveniently and responsibly dispose of their old electronics,"
said Mike Fasulo, Sony Electronics' chief marketing officer and head of the
company's corporate social responsibility efforts. "By giving consumers the
opportunity to do the right thing, without even leaving their homes, we are
able to make a lasting impact on the state of our environment by responsibly
recycling these materials."
Both Sony Electronics and Waste Management Recycle America are signatories to
the Basel Action Network's Manufacturers' Commitment to Responsible E-Waste
Recycling. This action signifies the companies' agreement to conduct their
electronics recycling programs transparently and in accord with rigorous
environmental and worker safety standards, and adhere to measures to prevent
the export of hazardous e-waste to developing countries.
The Sony Take Back Recycling program, which provides free recycling for all
Sony products, is a national effort to recycle e-waste. The program also
draws attention to the fact there are alternatives to trashing electronics,
and that -- through recycling -- natural resources can be used again while
greenhouse emissions are reduced in the process.
Since the affiliation began, Sony Electronics and Waste Management Recycle
America have worked together to collect more than 11.9 million pounds of
electronics waste, and the companies anticipate the number to grow
exponentially in the years ahead.
SOURCE Sony Electronics Inc.
Marcy Cohen of Sony Electronics Inc., +1-201-930-6884,
marcy.cohen@am.sony.com; or Price Arnett of Nuffer, Smith, Tucker, for Sony
Electronics Inc., +1-619-296-0605, ext. 234, pa@nstpr.com
