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Katie Holmes Reaches Highest Rank Ever, Bumping Miley Cyrus From the Top Spot on...

Thu May 15, 2008 1:53pm EDT
Katie Holmes Reaches Highest Rank Ever, Bumping Miley Cyrus From the Top Spot
on Lycos Search List
Actor Ryan Reynolds, Jessica Alba, Duggar Family, Among Big Search Gainers on
Lycos

WALTHAM, Mass., May 15 /PRNewswire/ -- Lycos, Inc. (http://www.lycos.com),
a leading provider of social publishing, media and search services, today
announced the following information from The Lycos 50(TM), the 50 most popular
Internet search results for the week ending May 10, 2008.  For a complete list
of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to
http://50.lycos.com.  Readers of The Lycos 50 can also share their thoughts on
Internet trends and pop culture on The Lycos 50 Blog located at
http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at
http://redcarpet.tripod.com/blog/.
    Biggest Movers and Shakers for Week Ending May 10, 2008:
    1.               Cinco de Mayo                   500 %
    2.               Ryan Reynolds                   473 %
    3.               Jessica Alba                    425 %
    4.               Jason Castro                    400 %
    5.               Nick Hogan                      350 %
    6.               Duggar Family                   315 %
    7.               Maroon 5                        275 %
    8.               Jenna Bush Wedding              200 %
    9.               Mother's Day                    180 %
    10.              Scarlett Johansson              135 %


    Search Gainers:
Katie Holmes (#1) achieves her highest rank ever, taking over the number
one spot atop The Lycos 50 this week, due in part to hype driven by husband
Tom Cruise's recent appearance on "Oprah," and rumors Holmes will soon be
making her Broadway debut in Arthur Miller's post-World War II family drama
"All My Sons."  Despite his tabloid grabbing headlines, Cruise barely
registers a blip on the radar with web users compared to his wife Katie
Holmes, who generates 116 percent more search activity than hubbie Tom.  In
other entertainment news, online interest in actor Ryan Reynolds jumps 473
percent this week on reports Reynolds leaked a text message to friends telling
them he proposed to girlfriend actress Scarlett Johansson.  Meanwhile, search
interest jumps four-fold for actress Jessica Alba following recent quotes from
Alba in Allure Magazine saying her pregnancy with fiance Cash Warren was a
result of not practicing safe sex.  And keeping with the baby theme, search
interest in the Duggar Family pops 315 percent after Michelle and Jim Bob
Duggar announced to the media they are expecting their 18th child.
    The Lycos 50(TM) Top 10 Search Terms for the Week Ending May 10, 2008:

    1) Katie Holmes                      6) Clay Aiken
    2) Emma Watson                       7) Pokemon
    3) Mariah Carey                      8) YouTube
    4) Paris Hilton                      9) Pamela Anderson
    5) Naruto                           10) WWE


    About Lycos, Inc.
    Lycos, Inc. operates search and technology web sites that foster online
communities, including the new Lycos Cinema community, bringing people
together one flick at a time.  Other Lycos products and sites include
Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail,
WhoWhere.com and The Lycos 50(TM).  Lycos, Inc. (http://www.lycos.com) is a
wholly owned subsidiary of Daum Communications Corp., a leading Internet
portal and e-commerce destination in Korea with a growing presence throughout
the Asian markets.  Lycos was acquired by Korean Daum Communications Corp. in
October 2004 and has its U.S. headquarters in Waltham, Massachusetts.  Daum
Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net.
    Lycos(R) is a registered trademark of Lycos, Inc. All other product or
service marks mentioned herein are those of Daum Communications Corp., Lycos,
Inc. or their respective owners.  All rights reserved.
SOURCE  Lycos, Inc.

Kathy O'Reilly of Lycos, Inc., +1-781-370-2853, Kathy.O'Reilly@lycos-inc.com



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