New Website to Offer Hispanic/Latino Consumers Enhanced Shopping Experience
CARLE PLACE, N.Y., Feb. 7 /PRNewswire-FirstCall/ -- 1-800-FLOWERS.COM,
Inc., (Nasdaq: FLWS), the world's largest florist and a leading multi-channel
retailer, today announced the launch of 1-800-FLOWERS en Espanol. The site is
translated in Spanish to target 1-800-FLOWERS.COM's Spanish speaking
customers. The new website will offer consumers an expanded premium product
line as well as products that are featured on 1-800-FLOWERS.COM.
Keeping the similar design of 1-800-FLOWERS.COM's website, 1-800-FLOWERS
en Espanol offers the same categories, menus, and supports all key holidays.
The new website is targeted to reach 1-800-FLOWERS.COM's diverse consumer base
and provide an easy experience for Spanish-speaking consumers. In addition to
making these products available for online purchase, the company will also
provide Spanish speaking agents to handle telephone orders.
"We are excited about the launch of 1-800-FLOWERS en Espanol, the new
website is aimed to address the needs of the growing Hispanic/Latino market,"
states CEO Jim McCann. "1-800-FLOWERS en Espanol is the next step in creating
a deeper connection with our expanding Spanish speaking customer base.
Additionally, I am delighted that our Hispanic/Latino customers will have the
opportunity to purchase our unique gifts just in time for Valentine's Day."
1-800-FLOWERS en Espanol will offer a wide array of signature gifts from
1-800-FLOWERS.COM's Valentine's Day collection. Consumers will be able to
spread the love this holiday with exclusive gifts such as the Chocolate Lovers
Spa set or with classic arrangements like Blooming Love, a striking bouquet of
one dozen long-stem red roses.
For more information on 1-800-FLOWERS en Espanol site please visit
www.1800flowersenespanol.com.
About 1-800-FLOWERS.COM, Inc.-
1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of
specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM,
Inc. has been providing customers with fresh flowers and the finest selection
of plants, gift baskets, gourmet foods, confections and plush stuffed animals
perfect for every occasion. 1-800-FLOWERS.COM(R) (1-800-356-9377 or
www.1800flowers.com), named one of the top 50 online retailers by Internet
Retailer and the recipient of ICMI's 2006 Global Call Center of the Year
Award, offers the best of both worlds: exquisite, florist-designed
arrangements individually created by some of the nation's top floral artists
and hand-delivered the same day, and spectacular flowers shipped overnight
from our "Fresh From Our Growers(SM)" collection. As always, 100%
satisfaction and freshness are guaranteed.
The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet
Gifts such as popcorn and specialty treats from The Popcorn Factory(R)
(1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked
gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium
chocolates and confections from Fannie May(R) confections brands
(www.fanniemay.com and www.harrylondon.com); gourmet foods from
Greatfood.com(R) (www.greatfood.com); wine gifts from Ambrosia(R)
(www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R)
(www.1800baskets.com) as well as Home Decor from Plow & Hearth(R) (1-800-627-
1712 or www.plowandhearth.com), Problem Solvers(R) (www.problemsolvers.com),
Wind & Weather(R) (www.windandweather.com), and Children's Gifts from
HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com);
and the BloomNet(R) international floral wire service, which provides quality
products and diverse services to a select network of florists. 1-800-
FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under
ticker symbol FLWS.
SOURCE 1-800-FLOWERS.COM, Inc.
Davina Coard, 1-800-FLOWERS.COM, +1-516-237-4933, dcoard@1800flowers.com; or
Erin Maestas, 1-800-FLOWERS.COM, +1-516-237-4867, emaestas@1800flowers.com
