NEW YORK--(Business Wire)--
Dolby Laboratories, Inc. (NYSE: DLB) today announced that it has been selected
as a 2010 International CES® Innovations Design and Engineering Awards honoree
for its Dolby® Axon desktop client software. The Innovations Design and
Engineering Awards program recognizes the most innovative consumer electronics
(CE) products in the industry`s hottest product categories. Products entered in
this prestigious program are judged by a preeminent panel of independent
industrial designers, engineers, and members of the media to honor outstanding
design and engineering.
The Dolby Axon desktop client software brings improved voice clarity and
surround sound to stand-alone voice chat applications designed for online
gamers. Dolby`s innovations in audio processing mean that in-game conversations
can be more natural, more efficient, and easier to understand. Both in game and
out, the software will enable gamers to naturally discern who is talking by the
direction of his or her voice, and moreover, selectively listen to one of many
conversations by focusing attention in a particular direction. The new software
is well-suited for chat room features in online multiplayer games, and has an
easy-to-use graphical interface that allows users to create, join, and interact
in visual chat rooms.
"We are extremely honored to be recognized for this award in innovation," said
Matt Tullis, Senior Marketing Manager, Games, Dolby Laboratories. "When you are
in a game, Dolby Axon gives you the ability to differentiate between your
teammates and easily recognize who is talking, producing a much more realistic
and enjoyable experience-but more importantly, it means that you can react
faster in the game and win."
The prestigious Innovations Design and Engineering Awards program has been
recognizing achievements in product design and engineering since 1976. It is
sponsored by the Consumer Electronics Association (CEA), the producer of the
International CES, the world`s largest consumer technology tradeshow, and
endorsed by the Industrial Designers Society of America (IDSA), the voice of
industrial design, which is committed to advancing the profession through
education, information, community, and advocacy.
The Innovations Design and Engineering Showcase will feature honorees by product
category in the Grand Lobby of the Las Vegas Convention Center and will also be
featured at CES Unveiled, the official press event of the International CES on
Tuesday, January 5.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are
essential elements in the best entertainment experiences. Founded in 1965 and
best known for high-quality audio and surround sound, Dolby creates innovations
that enrich entertainment at the movies, at home, or on the go. Visit
www.dolby.com for more information.
Certain statements in this press release, including statements regarding the
benefits, performance, features, and capabilities of Dolby Axon; the anticipated
or potential benefits that game publishers, developers, and users may derive
from Dolby Axon; the timing and availability of the Dolby Axon desktop client
software, of game titles incorporating Dolby Axon in general; and the
anticipated market acceptance and demand for Dolby Axon by game publishers,
developers, and users, are "forward-looking statements" that are subject to
risks and uncertainties. These forward-looking statements are based on
management`s current expectations. The following important factors, without
limitation, could cause actual results to differ materially from those in the
forward-looking statements: risks that Dolby Axon may not perform as
anticipated; risks associated with building market acceptance for game audio
technologies in general and Dolby Axon in particular; competition in the market
for game audio technologies; rapid changes in technical requirements for game
audio technologies; and other risks detailed in Dolby`s Securities and Exchange
Commission filings and reports, including the risks identified under the section
captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q or
10-K. Dolby disclaims any obligation to update information contained in these
forward-looking statements, whether as a result of new information, future
events, or otherwise.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.
All other trademarks remain the property of their respective owners. S09/22115
DLB-G
Dolby Laboratories
David Yang, 415-645-5679
dyang@dolby.com
Copyright Business Wire 2009
