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National Online Moissanite Contest for Women Kicks Off with Thousands of Entries

Thu Dec 6, 2007 4:40pm EST
Now Until January 16, 2008 Women are Encouraged to Share their 'Milestone
Moments' and Win Big

    NEW YORK, Dec. 6 /PRNewswire-FirstCall/ -- Thousands of women are logging
on and opening up to share their milestone memories in a National contest
called "Milestone Moments" sponsored by Charles & Colvard, Ltd. and JCPenney.
The contest, which kicked off in October, was advertised in O, The Oprah
Magazine and has received over 8,000 entries to date, demonstrating that women
everywhere are not shy when it comes to celebrating the significant and
inspirational events that shape their lives.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20071206/NYTH120 )
    At the completion of the contest one winner will be selected and her story
will be revealed nationally, she will also receive a one-of-a-kind platinum
pendant set with an approximate 5ct. round, brilliant-cut moissanite jewel
surrounded and accented with micro-set diamonds valued at $10,500.  The
deadline to enter is January 16, 2008, and women are encouraged to log onto
www.Omagazine.info/moissanite to continue sharing their stories and possibly
win big.
    "This contest is a way for us to honor extraordinary women who live
brilliantly, celebrating their intricacies of spirit, individuality and
milestone achievements," said Bob Thomas, chief executive officer of Charles &
Colvard, Ltd. "We hope this contest will help to create another unforgettable
milestone moment in the winner's life."
    "Offering outstanding beauty, quality and durability, moissanite is fast
becoming the must-have piece in today's fine jewelry industry," said Beryl
Raff, Executive Vice President, General Merchandise Manager for JCPenney. "It
is an ideal gift or purchase for celebrating the key milestone achievements in
a woman's life."
    For more information about the Milestone Moments Contest as seen in O, The
Oprah Magazine log onto www.Omagazine.info/moissanite.
    ABOUT CHARLES & COLVARD, LTD
    Charles & Colvard, Ltd. (Nasdaq: CTHR), based in the Research Triangle
Park area of North Carolina, is the global sole source of lab-created
moissanite, a unique, near-colorless jewel that is distinct from other
gemstones and jewels based on its exceptional fire, brilliance, luster,
durability and rarity.  Currently used in fine jewelry, Charles & Colvard
created Moissanite(TM) is primarily marketed to the self-purchasing woman as
the perfect reward or indulgence for a woman celebrating her achievements,
whether personal or professional, big or small.  For more information, please
access www.charlesandcolvard.com.
    This press release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended.  Statements expressing
expectations regarding our future and projections relating to products, sales,
revenues and earnings are typical of such statements and are made under the
Private Securities Litigation Reform Act of 1995.  These forward-looking
statements include, but are not limited to, statements about our plans,
objectives, representations and contentions and are not historical facts and
typically are identified by use of terms such as "may," "will," "should,"
"could," "expect," "plan," "anticipate," "believe," "estimate," "predict,"
"potential," "continue" and similar words, although some forward-looking
statements are expressed differently.
    All forward-looking statements are subject to the risks and uncertainties
inherent in predicting the future.  You should be aware that although the
forward-looking statements included herein represent management's current
judgment and expectations, our actual results may differ materially from those
projected, stated or implied in these forward-looking statements as a result
of many factors, including, but not limited to the Company's ability to manage
growth effectively, dependence on Cree, Inc. as the current supplier of the
substantial majority of the raw material, ability to develop a material second
source of supply, dependence on a limited number of jewelry manufacturing
customers, dependence on continued growth and consumer acceptance of the
Company's products, in addition to the other risks and uncertainties described
in more detail in our most recent annual report on Form 10-K filed with the
Securities and Exchange Commission.  Forward-looking statements speak only as
of the date they are made.  We undertake no obligation to update or revise
such statements to reflect new circumstances or unanticipated events as they
occur except as required by the federal securities laws, and you are urged to
review and consider disclosures that we make in the reports that we file with
the Securities and Exchange Commission that discuss other factors relevant to
our business.
    About JCPenney
    JCPenney is one of America's leading retailers, operating 1,064 department
stores throughout the United States and Puerto Rico, as well as one of the
largest apparel and home furnishing sites on the Internet, www.jcp.com, and
the nation's largest general merchandise catalog business. Through these
integrated channels, JCPenney offers a wide array of national, private and
exclusive brands, which reflect the Company's commitment to providing
customers with style and quality at a smart price. Traded as "JCP" on the New
York Stock Exchange, the Company posted revenue of $19.9 billion in 2006 and
is executing its strategic plan to be the growth leader in the retail
industry. Key to this strategy is JCPenney's "Every Day Matters" brand
positioning, intended to generate deeper, more emotionally driven
relationships with customers by fully engaging the Company's 155,000
associates to offer encouragement, provide ideas and inspire customers every
time they shop with JCPenney.
SOURCE  Charles & Colvard, Ltd.

Jenn Blum, +1-212-620-0356 ext. 208, jblum@kinneyandkinsella.com, for Charles
& Colvard, Ltd.



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