e-Commerce, Social Media Spur New Growth
NEWPORT BEACH, Calif., Sept. 5 /PRNewswire/ -- According to a recent data
from PRstore, small businesses are fueling a surge in Internet marketing. More
than 25 percent of new orders from PRstore's 40+ markets nationwide are for
Website design. Sales of related products, such as search engine optimization
(SEO), are also up.
Linda Sheetz, owner of PRstore-Newport Beach, attributes the popularity of
the company's Web products to the ease of creating a site and to the shifting
economy.
"Websites are the most effective and direct way to reach consumers who are
driving less due to '$4-a-gallon gas'," Sheetz says. "Direct mail and
advertising are still vital, but Websites let you be responsive to the
pressure and budgetary constraints many consumers are currently feeling.
Linda Sheetz offered a few tips to make your Website more useful:
-- Include a contact us form. A form lets you collect customer data, which
will be valuable for future direct marketing.
-- Add a blog. A blog lets you add fresh content on regular basis, which
can help your site rank highly in search engine results. Blogs are also
a great way to engage in conversation with customers and get their
feedback.
-- Upload a video. Video testimonials are very persuasive, and footage of
your products lets customers see exactly what you have to offer.
"Analytic tools that help evaluate a Website's effectiveness have also
become popular," says PRstore's lead Web programmer, Jake Mize.
To meet growing demand for Website design, PRstore has boosted its Web
development staff. The team now makes up one third of the agency's creative
staff.
A professional Website design at PRstore costs as little as $1,295 which
includes copywrite, photos, design and layout with the complete site finished
in as little as 2-3 weeks.
"In this economy, the only thing worse than not having a website is having
a bad one. Whether building your first site or revamping an old one, your
presence on the internet is an easy, affordable, long term way to improve your
marketing and increase business," Sheetz concludes.
PRstore makes professional marketing accessible to small- to medium-sized
businesses by offering affordable marketing solutions. PRstore strategies
place Websites at the center of their expert advice and create services to
help businesses communicate their message and increase their sales.
Linda Sheetz (949)476-1000, lsheetz@prstore.com
SOURCE PRstore
Linda Sheetz, +1-949-476-1000, lsheetz@prstore.com
