Combined company to deliver software application and enhanced services that
deliver trackable return on investment in the reseller channel.
REDMOND, Wash., Feb. 24 /PRNewswire/ -- CSG Openline today announced the
completion of its acquisition of BlueRoads Corporation. The transaction was
finalized on Wednesday, February 18th, 2009. As a result of the acquisition,
CSG Openline will be operating the BlueRoads Partner Opportunity Management
service and delivering the services BlueRoads' clients depend on to drive
increased revenues through the reseller partner channel.
The combination of CSG Openline and BlueRoads creates one of the world's
leading providers of sales and marketing solutions focused exclusively on
large manufacturers of technology products and services that sell through the
reseller channel. The acquisition brings together BlueRoads' industry leading
software as a service platform and CSG Openline's sales and marketing
capabilities delivered through its onshore and offshore call centers. The
combined company will deliver an end to end solution for increasing reseller
channel revenue and an enhanced ability to reduce the risk and uncertainty
associated with investments in channel sales and marketing.
"In any economic climate, but particularly now, our clients must track
sales and marketing spending and results in the reseller channel from
campaigns, leads and opportunities through to revenue," said Jay C. Leon,
chief executive officer of CSG Openline. "CSG Openline and BlueRoads are both
leaders in delivering trackable return on sales and marketing investment and
with the addition of BlueRoads our clients now have access to the best lead
distribution and deal registration system in the industry."
The company is underway integrating operations, networks and client
service teams to ensure a smooth transition and immediate value for both
clients and partners. As part of the initial integration of its service
offerings, CSG Openline today announced an expanded professional services
capacity and lower professional services pricing giving CSG Openline and
BlueRoads customers more paths to increased revenues as well as the ability to
accomplish more within the confines of the current restricted budget
environment (see separate press release).
"It is exciting that BlueRoads' Partner Opportunity Management service
will now be offered as part of the CSG Openline suite," said Shinya Akamine,
chief executive officer of BlueRoads. "BlueRoads is optimized for medium and
large customers with the most complex channels and this is a segment in which
CSG Openline has proven leadership."
Management and operations of the combined company includes key team
members from both organizations. Jay C. Leon continues as chief executive
officer and Charles Watson will remain as Vice President of BlueRoads' Sales
and Marketing.
About CSG Openline
CSG Openline builds and operates channel partner programs for technology
companies including Microsoft, Amazon.com, and Eaton. For more information
including case studies and white papers, visit http://www.csgopenline.com.
Contact:
Jay C. Leon, CEO
206-763-7000 x1006
CSGpr@csgopenline.com
SOURCE CSG Openline
Jay C. Leon, CEO of CSG Openline, +1-206-763-7000, ext. 1006,
CSGpr@csgopenline.com
