A mother-daughter team successfully navigate the recession at the helm of a
successful cheese manufacturer
HOUSTON, May 8 /PRNewswire/ -- While many businesses are slowing down, a
Houston company is doing just the opposite. Castro Cheese Company, maker of
"La Vaquita" products, continues to grow expanding to new markets. Moreover,
"La Vaquita" recently reduced the price of its products to pass on savings
from recent decreases on the price of milk.
That alone would make for an unusual story, but what makes it more interesting
is that the company is being operated by the mother and daughter team of Maria
Castro, CEO and founder, and Elizabeth Castro Gray, VP of Marketing and Sales.
"My mother founded "La Vaquita" over 30 years ago driven by her desire to give
her daughters the education she couldn't receive as a child," said Elizabeth.
"Her dream was to attend college and earn a medical degree. At that time, her
parents couldn't afford to send her to school."
"My mom wanted to give us a better life. She came to America for this reason.
In a way, she started the company to be a better mom," said Elizabeth.
According to Elizabeth Castro, the key to the success of their partnership is
that they share the same approach to life and work. They also focus on keeping
their relationship very professional.
Both mother and daughter realize the importance of establishing a strong
connection with their customers. "We receive lots of e-mails from Hispanic and
non-Hispanic customers telling us how much they love our cheese."
"We pour our love, our culture, our heritage, into making our Queso Fresco and
all of our products. And in these products, our customers find the flavors,
the tastes, the smells, the memories that take us back to our roots. Back to
our mothers' kitchens. That's why they love "La Vaquita"."
About "La Vaquita"
"La Vaquita" http://www.castrocheese.com/ dairy products are manufactured in
Houston by Castro Cheese Company and are well known for their high quality and
authenticity. Founded in 1971, Castro Cheese Company is the country's second
largest manufacturer, marketer, and distributor of Hispanic cheeses and
creams. Castro's customers include wholesalers, grocery retailers, and mass
merchandisers.
SOURCE Castro Cheese Company
Maria Chiappe, Communications Manager of Agua Marketing, +1-832-242-2600,
mchiappe@aguamarketing.com, for Castro Cheese Company
