SAN FRANCISCO, CA, Apr 24 (MARKET WIRE) --
YieldBuild(TM), the leader in ad format and placement optimization, today
unveiled the "Four Pillars of Successful Text Ad Optimization" in a session at
the annual Web 2.0 Expo delivered by president and CEO Paul Edmondson.
The Four Pillars are important guidelines for any web publisher interested
in
maximizing text ad revenue. Sometimes counter-intuitive, the Four Pillars are
based on actual data collected from serving over 2 billion ads throughout the
past six month YieldBuild private beta test period.
"Fighting ad blindness is a real issue for online publishers. Frequent
visitors to
a site tend to block out ads subconsciously. It's critical to constantly
tweak ad format to maximize exposure," said Paul Edmondson, president and CEO of
YieldBuild. "Online real estate is a precious, but limited commodity, so it's
important for every single text ad to deliver as much revenue potential as
possible. YieldBuild automatically and substantially improves revenue by
optimizing the mix of ad sizes, formatting, placement, and ad networks."
The Four Pillars of Successful Text Ad Optimization
Pillar One: Ad Size
Size matters for a couple of core reasons: ad units can vary widely in
their performance on a page, and larger doesn't necessarily outperform smaller.
Also, ad networks vary in their ability to sell different ad sizes, so
certain sizes might be much more popular and earn more money due to greater
advertiser competition.
Pillar Two: Ad Format Attributes
Ad performance can often be lifted 3-12% just by tuning corners, borders,
background colors and font colors. You have to test and retest your site to
find out -- an optimal combination for one zone on a page may not be optimal
elsewhere.
Pillar Three: Ad Placement
When considering ad locations, three key strategies to think about are:
1) From the beginning, design your templates to accommodate the most
popular ad sizes.
2) It is important to have every ad count. Additional ads sometimes
reduce overall page revenue, so test before committing to additional
ads on the page.
3) Don't underestimate below-the-fold ads. Ad units placed at the bottom
of a page's content are among the most underutilized
high-performing ad units.
Pillar Four: Maximizing the Network
There are hundreds of ad networks to choose from, and understanding the best
fit for your site is critical. For instance, certain networks have better
advertiser coverage in certain verticals, even if they generally underperform
when
compared to the larger networks. Sites with little contextual information are
often better served with traditional display ad networks. Understand how
each ad network pays. While Google, Yahoo, and Microsoft can pay like
clockwork, many of the smaller ad networks are less consistent as they are
cash flow-sensitive. Make sure you're comfortable with payment terms before
starting
with a new network.
Edmondson will explore the Four Pillars in greater depth during the Web
2.0Expo presentation, including supporting data from tests to illustrate the
effect of format optimization on revenue performance. Additionally, in-depth
discussion
of test data is posted on the YieldBuild blog (http://blog.yieldbuild.com),
updated weekly.
About the YieldBuild Solution
The YieldBuild Publishers Solution provides web publishers with ad format
and
placement optimization technologies and ad network maximization. The
YieldBuild solution automatically maximizes advertising revenue for web
publishers of any size.
About YieldBuild Inc.
YieldBuild maximizes ad format, layout and placements on the most popular
Internet ad networks including Google AdSense, eBay Ad Context and Yahoo's
Publishers Network. YieldBuild automatically tests and retests various format
combinations to continually optimize revenue generation. For more information,
please visit yieldbuild.com .
Note: YieldBuild(TM) is a trademark of HubPages, Inc. Any other trademarks
belong to
their respective owners.
Contacts:
For YieldBuild
Ren Chin
Vice-President of Marketing
Email Contact
415-692-1506
Or
Julie McHenry
Communications Insight, LLC.
Email Contact
650-347-1333
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