TORONTO, ONTARIO, Sep 19 (MARKET WIRE) --
Editors Note: A photo and video are included with this press release.
Eight leading Canadian designers revealed a unique vision of a future
without breast cancer at the Fifth Annual White Cashmere Collection 2008:
A Touch of Pink fashion show in Toronto, on September 19.
An original and breathtaking expression of fashion with compassion, the
one-of-a-kind show of BT Couture is entirely crafted from 100 per cent
pure, soft and luxurious sheets of White Cashmere, Canada's best-selling
bathroom tissue. This year's collection also includes new,
limited-edition Pink Cashmere, Canada's first coloured bathroom tissue in
a decade. Twenty-five cents from the sale of every package will go to the
Canadian Breast Cancer Foundation.
"The White Cashmere Collection 2008 is a luxurious celebration of
Canadian fashion and a perfect complement to Cashmere Bathroom Tissue, an
everyday luxury available for Canadians," says Nancy Marcus, Corporate
Vice President, Consumer Marketing at Kruger Products, maker of Cashmere.
"The introduction of Pink Cashmere represents Kruger Products' commitment
to a cause that's important to our consumers and our company," she says.
Designing a Future Without Breast Cancer
Curated by Susan Langdon, Executive Director of the Toronto Fashion
Incubator, the world's first and only designer BT Couture collection
stars eight Canadian fashion luminaries including: Arthur Mendonca, David
Dixon, Joeffer Caoc, Evan Biddell, winner of Project Runway Canada, Joyce
Gunhouse and Judy Cornish for Comrags, Lucian Matis, Thien Le and Ula
Zukowska.
"The White Cashmere Collection: A Touch of Pink combines fashion with
compassion in a new and tangible way," says collection curator Susan
Langdon. "Noted Toronto hair and photo stylist Jason Kearns teamed up
with photographer Richard Dubois to create high fashion photography for
www.Cashmere.ca. I encourage everyone to check out our designers' amazing
creativity and skill," she adds.
The White Cashmere Collection 2008: A Touch of Pink will go on public
display in The Bay's Toronto flagship store windows at Yonge and Richmond
Street, for three weeks, starting October 3, as part of the national
retailer's October Breast Cancer Awareness Month activities.
"The breast cancer component really fuelled my creativity and desire to
participate in The White Cashmere Collection 2008," says Canadian fashion
favourite, Arthur Mendonca. "I wanted to create a strong, sexy
silhouette," he says of his seductive strapless gown of Cashmere Bathroom
Tissue, "to portray the femininity and strength of women battling breast
cancer."
One of Canada's most respected and established fashion designers, David
Dixon's design for the White Cashmere Collection 2008 features a
floor-length skirt covered with neatly clipped and shredded bathroom
tissue. "The whole idea is to convey a sense of the iconic pink breast
cancer ribbon," says Dixon. "It's a design element that symbolizes the
steady, if gradual, fight to overcome breast cancer and eventually wipe
out the disease."
The Fifth Annual White Cashmere Collection is the ongoing progression of
four previous collections, and the first to incorporate new,
limited-edition Pink Cashmere Bathroom Tissue.
About Cashmere and Kruger Products
Cashmere, Canada's best-selling bathroom tissue, is 100 per cent
Canadian-made and reflects Kruger Products' commitment to providing the
finest quality tissue products to Canadian consumers.
Kruger Products is Canada's leading tissue manufacturer and serves the
Canadian consumer market with such well-known brands as Cashmere, Purex,
SpongeTowels, Scotties and White Swan, as well as away-from-home products
for industrial and commercial use across Canada. Kruger operates
facilities in Quebec, Ontario, Alberta, British Columbia, Newfoundland
and Labrador, in the United States and the United Kingdom and has 9,000
employees.
The White Cashmere Collection, now celebrating its fifth fashionable
year, is documented at www.Cashmere.ca.
High resolution photography of the 2008 BT Cashmere Couture is available
via FTP site with the following information:
Link: ftp://205.150.192.210
Username: Media99
Password: journalism
Additional high resolution photography of the 2008 BT Couture is
available upon request.
Contacts:
Wendy Cash
(416) 366-7735 X 299
Email: wcash@strategicobjectives.com
Copyright 2008, Market Wire, All rights reserved.
-0-
