NEW YORK, March 13 /PRNewswire/ -- DKNY Jeans and Rachel Bilson today
announce the launch of a new line of clothing that aligns one of the world's
most iconic fashion brands with an emerging fashion icon.
Acclaimed actress Rachel Bilson has co-designed an inspired collection of
modern classics for the DKNY Jeans Junior's brand. Edie Rose by DKNY Jeans is
a capsule collection of sophisticated, sleek and timeless items that let the
individuality of the wearer shine through. Edie Rose for DKNY Jeans debuts in
department stores nationwide for Fall 08.
Rachel Bilson says, "I have been passionate about beginning my own
collection for some time now. Working with DKNY Jeans, a brand with similar
demographics in terms of who I wanted to design for and similar aesthetics,
has been really magical. They completely brought all my ideas and designs to
life and have been so helpful and supportive with my vision."
"Rachel Bilson is on everyone's best-dressed list, and her look resonates
with our customer. Her style is effortless yet edgy and unexpected, which
matches the DKNY Jeans Junior's aesthetic perfectly. Plus, her dedication to
the process and her innate eye for design has impressed us all. We are
excited about the collaboration," says Kevin Monogue, President of DKNY Jeans.
The Edie Rose by DKNY Jeans collection is inspired by Rachel's dream
closet: updated, sleek essentials that one can go to time and time again to
create a variety of looks. Each piece provides a must-have for every
category, from the perfect tuxedo jacket, to the coolest shift dress to a
favorite pair of jeans. The line consists of dresses, jackets, jeans, knits
and tees in black, white and blue, with pops of rich yellow, inspired by
Rachel's favorite scarf. The line will be affordable for the Junior's customer
with prices ranging from $34.00 for a tee to $98.00 for a biker jacket.
DKNY Jeans will support the launch with a comprehensive marketing campaign
which includes national print advertising.
About Rachel Bilson:
Rachel can currently be seen in the 20th Century Fox Studios box-office
hit "Jumper" opposite Hayden Christensen and Jamie Bell for director Doug
Liman. Last year, she received critical acclaim in the Paramount film "The
Last Kiss" opposite Zach Braff for director Tony Goldwyn. Prior to that,
Rachel was a series regular on the very popular television show "The OC" for
four seasons on the Fox Network.
About DKNY Jeans:
DKNY Jeans is a lifestyle denim brand which is owned and distributed
through a licensed agreement with Liz Claiborne, LLC. DKNY Jeans designs and
markets collections for men's, women's and juniors apparel and is available in
the US, Canada and South America via wholesale channels.
SOURCE DKNY Jeans
Kristin Kavanagh Shane, +1-212-626-3902, Kristin_kavanagh@liz.com, for DKNY
Jeans; Marcel Pariseau, +1-323-957 0730, marcel@truepublicrelations.com, for
Rachel Bilson
