Panasonic Adds Digital Camera to A/V Equipment Category as Official Worldwide
Olympic Partner
Panasonic LUMIX Digital Cameras Join Olympics, Starting in Vancouver 2010
Olympic Winter Games
LAS VEGAS, Jan. 7 /PRNewswire-FirstCall/ -- Panasonic announced today the
addition of Digital Camera to the Audio and Visual Equipment category for
which it is recognized as an Official Worldwide Olympic Partner under an
agreement with the International Olympic Committee (IOC).
Under the terms of the TOP agreement, Panasonic has obtained global Olympic
marketing rights in Digital Camera equipment, as well as the supply rights for
Vancouver 2010 Olympic Winter Games, London 2012 Olympic Games, Sochi 2014
Olympic Winter Games and 2016 Olympic Games.
Panasonic's LUMIX digital still cameras combine high-quality imaging,
innovative features that deliver value to the user, and easy-to-use designs.
By offering a wide range of products, from compact cameras & digital SLRs, to
the next generation interchangeable lens camera, the LUMIX G Micro System,
Panasonic aims to meet the diverse needs of the growing digital camera market.
Using its advanced in-house black box technologies, Panasonic continues to
develop products with unique, innovative features -- including optical image
stabilization, Mega O.I.S., high-speed, fast-response imaging engines with low
power-consumption, typified by the Venus Engine, and the iA (Intelligent Auto)
mode which allows users to take beautiful digital photos with unprecedented
ease. Thanks to its alliance with Leica Camera AG, Panasonic's LUMIX digital
cameras also incorporate high quality Leica DC Lenses for creating beautiful
photos.
"We're extremely pleased to announce that the long-term partnership between
the Olympic Games and Panasonic has allowed us to bring LUMIX digital cameras
to the world sporting arena," said Toshihiro Sakamoto, President of AVC
Networks Company of Panasonic. "LUMIX has always been an important segment of
our High Definition audio and visual equipment line-up. We are very proud of
the high-quality images made possible by LUMIX, and we are confident that
LUMIX's participation in the Olympic Games will help billions of sports fans
capture and share the unforgettable moment of Olympic Games with their family
and friends."
John Furlong, Chief Executive Officer for the Vancouver Organizing Committee
for the 2010 Olympic Games said, "Panasonic is a valued partner of the
Vancouver 2010 Olympic Winter Games. Panasonic's continued innovation and
contribution in High Definition technology will enable visitors to the Games
to more deeply share and experience the unmatched excitement of the Games."
About Panasonic
Panasonic is proud to support the Olympic Movement -- aimed at promoting world
peace through sports -- as an Official Worldwide Olympic Partner in the Audio
and Visual Equipment category for more than 20 years since The Olympic Partner
(TOP) Program commenced for the Calgary Olympic Winter Games in 1988. Under
the slogan of "Sharing the Passion," Panasonic will contribute to the success
of the Olympic Games through its technology. Panasonic renewed its partnership
with the International Olympic Committee for a further eight years to 2016.
For more information, visit http://panasonic.net/olympic/.
SOURCE Panasonic
Chris De Maria, Panasonic, +1-201-348-7182, demariac@us.panasonic.com; or Jeff
Samuels, Panasonic, +1-201-392-4571, samuelsj@us.panasonic.com; or Blayne
Murphy, Cohn & Wolfe, +1-212-798-9763, blayne.murphy@cohnwolfe.com
