New product designed to open the mobile Web opportunity to small businesses
around the world
DUBLIN, Ireland and WASHINGTON, Nov. 11 /PRNewswire/ -- dotMobi, the company
behind the .mobi Internet domain designed to help consumers find Web content
that works on mobile phones, today announced the channel release of Instant
Mobilizer(TM), a patent-pending service created to help small and medium
businesses around the world reach their customers quickly and affordably
through the mobile Web.
According to IBM's Institute of Business Value, 50 percent of global consumers
would substitute their Internet usage on a PC for a mobile device, while 70
percent believe that the mobile Web has the potential to add
significant-to-moderate value to their day-to-day lives. With Instant
Mobilizer and a .mobi domain, tens of millions of small and medium-sized
businesses can effortlessly interact with the 1.3 billion of potential
customers connected to the Internet through mobile phones.
Without any need for technical knowledge or development efforts, Instant
Mobilizer automatically converts a small business's existing PC site to ensure
the best customer experience regardless of phone model or mobile carrier.
Unlike other solutions, Instant Mobilizer gives users a branded,
mobile-friendly site for their on-the-go customers, instead of leaving their
Web site to be randomly transcoded by unknown operators or devices.
And every customer benefits from dotMobi's award-winning DeviceAtlas(TM)
device database, which optimizes Instant Mobilizer sites using dotMobi best
practices, so that every phone receives eye-catching results.
Trey Harvin, CEO of dotMobi, said, "Instant Mobilizer gives small businesses
the ability to be literally in their customers' hands on a 24x7 basis, without
the need for technical expertise or a hosting account. And given a recent
Nielsen study that showed mobile Internet sites extend the reach of many
leading PC-based sites by 13 percent, Instant Mobilizer is a very
cost-effective way to differentiate your website from your competition."
Harvin added, "Instant Mobilizer seamlessly integrates many dotMobi
technologies with the .mobi domain, providing high value for web sites owners
and users."
Sensitive to small business needs
Sensitive to the fact that that there are more than 27 million small
businesses in the U.S. and two-thirds of all workers in Europe are employed by
small businesses, dotMobi has designed Instant Mobilizer to meet the needs of
small business owners globally with such features as:
-- Immediate, easy access to key Web site information such as phone
number
and address
-- Automatic links to Google(TM) Maps
-- Quick phone number links that call your business with one click
-- Unique access to key features of your customers' phones
Amy Mischler, dotMobi's VP of Identity and Brand Services, said, "In May of
this year, dotMobi conducted joint research with marketing agency AKQA and
discovered that customers want utility - not entertainment - out of the mobile
Web like viewing maps, making restaurant reservations, checking schedules, and
so on. Instant Mobilizer has been designed to meet these needs."
"One hot topic for the mobile Web has been 'discovery' - being found by search
engines. Because the sites created with Instant Mobilizer use the .mobi
domain, they are easily found by mobile search engines and thus by the
customers that want to reach business, too," Mischler added.
dotMobi's Instant Mobilizer is being released via registrars basis across
Europe and North America beginning in November 2008 and expanding to other
markets thereafter. Domain registrars and resellers who have questions about
deploying Instant Mobilizer may contact dotMobi's Director of Global Domain
Sales Pinky Brand at pbrand@dotmobi.mobi.
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered in
Dublin, Ireland, is leading the growth of Internet use from mobile phones with
the .mobi domain name. Unique among domain name providers, dotMobi ensures
that services and sites developed around .mobi are optimized for use by mobile
devices, so that on-the-go consumers can have confidence that a Web site will
work on their mobile phones when using a .mobi address.
dotMobi is backed by leading mobile operators, network & device manufacturers,
and Internet content providers, including Ericsson, GSM Association, Hutchison
3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse,
T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
For more information on dotMobi domains and registration information, visit
http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.
For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi
Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com
Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com
SOURCE dotMobi
Vance Hedderel, dotMobi, +1-703-485-5563, vhedderel@dotmobi.mobi; Danielle
Siemon, Edelman for dotMobi (US), +1-650-762-2947,
danielle.siemon@edelman.com; Gareth Davies, Edelman for dotMobi (Europe),
+44-20-7344-1216, gareth.davies@edelman.com
