Pay-TV and Video-on-Demand Potential in India
DUBLIN, Ireland--(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/707399/paytv_and_videoo) has announced the addition of the "Pay-TV and Video-on-Demand Potential in India" report to their offering. The cable industry has dominated the pay-TV market since the early nineties but is now facing competition from DTH and IPTV. DTH seems to be growing strong in India and is likely to capture 24.6% of the total pay-TV subscriber base by 2012, while 11.1% of subscribers will be covered by cable-CAS. Overall growth of cable subscribers, including cable-CAS and cable-non CAS, during the forecasted period is slated to be a mere 0.51% CAGR. The growth of IPTV is likely to remain slow during the forecasted period, owing to lower broadband penetration in the country. This report delves into the total pay-TV subscriber base by different technologies, i.e., cable, DTH, and IPTV. It also highlights the drivers and challenges for these technologies, the current state of broadband in India, and the potential for video-on-demand in India. Key Topics Covered: Executive Summary Introduction Indian Television Industry Overview Cable TV Overview Introduction of Conditional Access System (CAS) TRAI Regulations on CAS Broadcasters Cable Operators CAS Challenges Extension of CAS Cable Industry Challenges Digital Television Direct-to-Home (DTH) TV Drivers for DTH Challenges for DTH The Competitive Landscape for DTH IPTV IPTV Challenges IPTV Drivers IPTV Competitive Landscape IPTV Regulation Highlights Indian Broadband Broadband Growth in India Broadband Competitive Landscape Broadband Regulatory Issues Video-on-Demand Methodology Related Reports For more information visit http://www.researchandmarkets.com/research/707399/paytv_and_videoo. Research and Markets Laura Wood Senior Manager Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 press@researchandmarkets.com Copyright Business Wire 2008
