LOS ANGELES--(Business Wire)--
The Los Angeles Times Media Group announced today the launch of LAetcetera, a
new weekly spin-off from the team that produces LA, Los Angeles Times Magazine
(http://latimes.com/magazine).
Debuting May 10th, LAetcetera will offer readers original LA-style cover stories
and exclusive versions of select popular features in a weekly format. In
addition, the magazinewill introduce the "Private Party" page with insider
photos and news.
"LAetcetera continues the celebration of our region`s nuances and style, with
the same excellent storytelling and superb photography," said Annie Gilbar, LA`s
Editor-in-Chief. "In essence, we`re creating `more` of LA and are excited to
bring our readers the timely pop culture, shopping, fashion, and home features a
weekly magazine allows."
LAetcetera will appear three times a month and have a controlled distribution of
Sunday Los Angeles Times subscribers not currently receiving LA monthly.
"LAetcetera is designed for clients looking for a glossy magazine environment
with greater frequency," said John T. O`Loughlin, Executive Vice President,
Targeted Media and Marketing. "Our `LA` publications can be combined to
strategically provide full-market reach to The Times premium demographic
subscriber base or harnessed separately to target coverage."
About the Los Angeles Times
The Los Angeles Times (www.latimes.com) is the largest metropolitan daily
newspaper in the country, with a daily readership of 2.2 million and 3.2 million
on Sunday, and a combined print and interactive monthly audience of 4.9 million.
The Los Angeles Times and its media businesses and affiliates - including The
Envelope (www.theenvelope.com), Metromix (http://losangeles.metromix.com/),
BrandX (http://thisisbrandx.com), Times Community Newspapers, Hoy, and
California Community News - reach approximately 8.1 million or 62% of all adults
in the Southern California marketplace.
The Pulitzer Prize-winning Los Angeles Times, has been covering Southern
California for over 126 years and is part of Tribune Company, one of the
country`s leading media companies with businesses in publishing, the Internet
and broadcasting. Additional information about the Los Angeles Times is
available at www.latimes.com/mediacenter.
Los Angeles Times
Nancy Sullivan, 213-237-6160
Nancy.sullivan@latimes.com
Copyright Business Wire 2009
