Kodak Introduces New Technology Offering Handset Manufacturers and Service
Providers Advanced Options to Compete in the Growing Mobile Market
ROCHESTER, N.Y., June 22 /PRNewswire-FirstCall/ -- Eastman Kodak Company
(NYSE: EK) today introduced KODAK Imaging Technology for mobile devices,
combining Kodak's unparalleled experience in Imaging Science with the
company's signature ease-of-use and vast portfolio of photography products.
Working closely with leading handset manufacturers and service providers,
Kodak will deliver an outstanding mobile imaging experience to redefine the
quality, convenience and connectivity of mobile imaging devices.
"There are more than 600 million digital images captured each day, and
more and more photos are being taken with mobile devices," said John Blake,
general manager of digital capture and imaging devices group, and vice
president, Eastman Kodak Company. "KODAK Imaging Technology addresses the
three main issues that frustrate consumers about these shots - poor image
quality, difficulty transferring images off their mobile devices, and the
inability to easily share images with family and friends."
KODAK Imaging Technology combines features developed for Kodak's award-
winning line of EASYSHARE Digital Cameras, enabling mobile devices with
comparable imaging quality to what one would expect from a consumer digital
camera. Smart Capture technology, which automatically adjusts and determines
camera settings in any environment, and KODAK PERFECT TOUCH Technology, which
generates brighter, more vivid pictures, help ensure the best quality for each
image captured. In addition, a seamless connection to Kodak's vast ecosystem
of products and services - KODAK EASYSHARE Software, KODAK Gallery, KODAK All-
in-One Inkjet Printers, KODAK Picture Kiosks and KODAK Digital Frames -
provides a variety of ways to edit, organize, share and enjoy pictures.
KODAK Imaging Technology works in conjunction with KODAK Image Sensors, as
well as sensors from other leading manufacturers, providing flexibility to
manufacturers. Service providers appreciate the many options Kodak offers for
uploading images, enabling flexibility by geographic region and consumer plan.
"As the inventor of the world's first digital camera and with more than
100 years of imaging experience, Kodak offers an incomparable depth of
knowledge in imaging, and a brand heritage that consumers identify with,"
Blake said. "With KODAK Imaging Technology, our partners can reduce research
and development costs by focusing on delivering an excellent phone experience,
while relying on Kodak's imaging expertise, worldwide engineering support, and
go-to-market assistance."
About Kodak
As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
To learn more, visit http://www.kodak.com/, and our blogs:
http://www.1000words.kodak.com, http://www.PluggedIn.kodak.com, and
http://www.GrowYourBiz.kodak.com.
Editor's Note: Kodak corporate news releases are now offered via RSS
feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol.
In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Our
podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based
media players. Users may also subscribe to Kodak podcasts via the iTunes
application if already installed on your computer. From the iTunes store,
type "Kodak podcast" in the search field to view all of our podcast offerings.
Kodak, Easyshare and Perfect Touch are trademarks of Kodak.
SOURCE Eastman Kodak Company
Barbara Pierce, +1-585-724-5036, or barbara.pierce@kodak.com, or David
Lanzillo, +1-585-781-5481, or david.lanzillo@kodak.com, both of Kodak
