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Furniture Row Shopping Center Reveals New Interior in Davenport, IA

Wed Aug 13, 2008 9:59pm EDT
DENVER, Aug. 13 /PRNewswire/ -- Denver based Furniture Row is pleased to
announce the exciting new interior of the Furniture Row Shopping Center in
Davenport, created by JGA, one of the nation's leading retail design and
architectural firms.
    As with all Furniture Row Shopping Centers, separate store fronts allow
customers to pinpoint their destination and shop for the products they need.
The Center was remodeled with fresh, innovative, and inviting outlays which
can be a useful tool for shoppers.
    "Our goal was simple: To make the consumer experience effortless, allowing
them to see, comprehend and purchase from Furniture Row's extensive array of
high quality merchandise," said Kathi McWilliams, JGA creative director.
    This was accomplished by incorporating "visual vignettes" at the
transition between brands and at key places within the environment. These
vignettes allow Furniture Row to display the latest furniture fashion trends
while giving consumers a visual interpretation of how the furniture will feel
in their home. Additionally, environmental graphics were developed within the
stores.
    In celebration of the new interior customers can register in any of the
Davenport stores for a chance to win a Samsung 42" flat screen plasma HDTV
August 14th through September 17th.
    About the Furniture Row Companies:
    Headquartered in Denver since 1974, Furniture Row operates over 330 stores
in 31 states. Furniture Row Shopping Centers, Furniture Row Outlets and
Furniture Row specialty stores offer outstanding values on hundreds of
top-quality name brand furnishings. Several U.S.-based manufacturing
operations, including one of the busiest mattress plants in the world, also
supply Furniture Row stores with quality custom mattresses and furnishings at
factory-direct prices.
    About Furniture Row Shopping Centers -- Four Specialty Stores in One
Destination
    Furniture Row Shopping Centers are home to four Furniture Row specialty
stores: Oak Express, Bedroom Expressions, Denver Mattress and Sofa Mart. Each
store focuses on a particular category and each is managed and staffed with
people who are extremely knowledgeable about their specific lines. That means
a higher standard of service. Separate entrances to each Furniture Row
Shopping Center specialty store provide time-strapped customers direct access
to the products they need. And, best of all, Furniture Row guarantees the
lowest prices on a variety of name-brand home furnishings.
    For more information please visit http://www.FurnitureRow.com

     CONTACT: Andrea Terrones
              Furniture Row Marketing
              (303)454-1621

SOURCE  Furniture Row Companies

Andrea Terrones of Furniture Row Marketing, +1-303-454-1621



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