National Ad Campaign Highlights Patient Ratings For More Than 1,000 Local U.S.
Hospitals
WASHINGTON, May 20 /PRNewswire-USNewswire/ -- The U.S. Department of Health
and Human Services is launching the first national print advertising campaign
focusing on the quality of care available in the nation's hospitals.
The ads, placed by HHS' Centers for Medicare & Medicaid Services (CMS) in the
May 21 edition of 58 major daily newspapers, promote Hospital Compare
(http://www.hospitalcompare.hhs.gov), an easy-to-use Web site that helps
consumers make well-informed decisions when choosing a hospital. The ads
provide scores from two of the 26 quality and patient satisfaction measures on
the Web site for a sample of hospitals in the newspapers' areas. The 26
quality measures allow patients to better understand 10 key aspects of the
patient experience.
"These ads -- and Hospital Compare -- are intended to give consumers more
information for making choices about their health care," said HHS Secretary
Mike Leavitt. "This brings us closer to meeting the goal of using new
technologies to make the quality of health care services all across the nation
more transparent to the public."
"The newspaper ads are designed to raise awareness about the important
information on Hospital Compare," said CMS Acting Administrator Kerry Weems.
"Patients and their family members can use this information to see how well
their hospitals are providing care, and hospitals can use the data to focus on
areas where there is opportunity to improve the quality of care."
The ads highlight two measures found on www.hospitalcompare.hhs.gov, a Web
site that allows users to compare the quality of care provided in nearly 4,000
hospitals across the nation. The newspaper ad, aimed at reaching areas
covered by about 1,000 of these hospitals, invites readers to "Compare the
Quality of Your Local Hospitals" and contains the following information:
-- Percentage of patients at each hospital who always received help when
they requested it, as reported by the patients themselves
-- Percentage of patients at each hospital who were given antibiotics one
hour prior to surgery, as reported by hospitals
-- The state average for each of these two measures
The Hospital Compare ad campaign is the most recent effort by the Department
to make reliable information easy to find and raise standards in the health
care system. In addition, HHS officials hope the ads -- and the information
available at Hospital Compare -- will encourage hospitals to improve the care
they provide to patients.
Hospital Compare allows consumers to compare local hospitals on measures that
are critical to patients and family members, including quality of clinical
care for specific procedures, and what patients say about their hospital
experience.
On Hospital Compare, consumers will find 26 quality of care measures that can
be used to compare hospitals to each other, or to state and national
benchmarks in addition to information about the care provided to patients with
heart failure and heart attack -- or acute myocardial infarction. The newest
enhancement to Hospital Compare is the inclusion of 10 patient
experience-of-care topics that allow consumers around the country to get a
better picture of the quality of care delivered at their local hospitals.
The patient experience-of-care information available on Hospital Compare is
collected through a new patient survey, the Hospital Consumer Assessment of
Healthcare Providers and Systems (HCAHPS) survey. HCAHPS (pronounced "H-caps")
is the first national, standardized, publicly reported survey of patients'
perspectives of care.
Survey results reported on Hospital Compare cover 10 key aspects of the
patient experience, including how often doctors and nurses communicated well
with patients, how often patients received help quickly -- one of the features
in the newspaper ads -- and patients' overall rating of the hospital.
Hospital Compare was created by CMS in collaboration with the Hospital Quality
Alliance, a private/public partnership that includes the American Hospital
Association, the Federation of American Hospitals, the Association of American
Medical Colleges, AARP and the AFL-CIO. Hospital Compare is also supported by
other major medical associations, consumer groups, measurement and accrediting
bodies, government, and other groups who share a commitment to improving
hospital quality.
To access the Hospital Compare Web site, please visit:
www.HospitalCompare.HHS.gov. Other tools are available at www.medicare.gov to
compare the quality of Medicare health plans, nursing homes, home health
agencies, and dialysis facilities.
SOURCE U.S. Department of Health and Human Services, Centers for Medicare &
Medicaid Services
U.S. Department of Health and Human Services, Centers for Medicare & Medicaid
Services Office of Media Affairs, +1-202-690-6145
