International Herald Tribune to Publish World Business Section inside the Financial Chronicle in India
PARIS--(Business Wire)--
The International Herald Tribune (IHT) announced today that it
will expand its footprint in India with the launch on June 20 of a
branded world business section inside the Financial Chronicle, the new
Indian business paper from the Deccan Chronicle Group.
The IHT logo will feature prominently on the front page next to
the Financial Chronicle nameplate and inside there will be a daily
four-page version of the World Business with Reuters section, which
already appears in the Asia Pacific edition of the IHT. This will give
Financial Chronicle readers daily news and analysis on what is
happening in companies and deals and in the financial markets around
the world, alongside the latest business news in India.
Deccan Chronicle Holdings, which publishes India's fourth largest
English daily Deccan Chronicle, launched the Financial Chronicle
earlier this year on April 16. The new newspaper focuses on the
growing opportunities for businesses as India emerges as a key player
on the global stage. It is currently published five days a week from
Hyderabad, Chennai and Bangalore and the launch of the new IHT world
business section is timed to coincide with the launch of Mumbai
edition on June 20.
This latest development for the international newspaper builds on
recent expansion of its circulation in New Delhi and Mumbai where the
IHT is now available early each morning. India, which has the world's
largest English speaking population, is a key market for the IHT as
international business opportunities flourish and interest in the
market from around the world continues to grow.
Stephen Dunbar-Johnson, publisher of the IHT said: "This is a very
exciting development for the IHT in a market that has tremendous
potential for us. Working with the Deccan Chronicle Group, a dynamic
company with a proven track record in the market, will allow us to
meet the growing appetite for high quality content in India and make
the IHT available to thousands more readers each morning throughout
the country."
T. Venkattram Reddy, the chairman of Deccan Chronicle Holdings
Limited, said: "The Financial Chronicle, our newest title, was
launched to satisfy India's thirst for quality business news and
crafted as a pure-play business daily to build on the aspirations of a
young and prosperous India. As we expand the Financial Chronicle's
distribution to New Delhi and Mumbai, we could not have asked for a
better publisher than the IHT to provide the international business
dimension."
Deccan Chronicle Holdings will carry out extensive, co-branded,
consumer marketing activity in Mumbai, New Delhi, Bangalore, Hyderabad
and Chennai including billboard, television and print advertising to
promote the Financial Chronicle and the IHT's new world business
section.
The IHT will sell international advertising in the new section,
reaching decision makers in a fast emerging market.
NOTES TO EDITORS:
About the International Herald Tribune (www.iht.com)
The International Herald Tribune (IHT) is the premier
international newspaper for opinion leaders and decision-makers around
the globe. It combines the extensive resources of its own
correspondents with those of The New York Times, is printed at 35
sites throughout the world and is for sale in more than 180 countries.
Based in Paris since 1887, the IHT is part of The New York Times
Company.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company
with 2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other daily
newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
About Financial Chronicle
Financial Chronicle is India's newest English language business
daily published from the Deccan Chronicle stable with 100 journalists
on its rolls across major Indian cities. The paper is printed five
days a week from Hyderabad, Chennai and Bangalore, and will soon
expand to Delhi and Mumbai. Financial Chronicle has recently launched
its digital version, www.mydigitalfc.com. Besides providing latest
business news relating to India, mydigitalfc.com is also being
development as the country's first business networking platform.
About Deccan Chronicle Holdings
Deccan Chronicle Holdings, founded in 1938, is one of the largest
Indian media conglomerates. DCHL is listed on India's National Stock
Exchange (NSE) and the Bombay Stock Exchange (BSE). Besides Financial
Chronicle, DCHL publishes India's fourth largest English daily Deccan
Chronicle from Hyderabad, Chennai and Bangalore. The company also owns
the The Asian Age, an up-market English language daily printed
simultaneously from New Delhi and Mumbai.
This press release can be downloaded from www.IHTinfo.com/press
The International Herald Tribune
Europe:
Vanessa Whittall, +44 (0) 7887 801 257
vwhittall@iht.com
or
Asia-Pacific:
May-Ling Nam, +852 2922 6166
mnam@iht.com
or
The New York Times Company
U.S.:
Diane McNulty, +1 212 556 5244
mcnuldc@nytimes.com
Copyright Business Wire 2008
