Mobile Advertising Campaign Brings Interactive Ads to Phones across Thailand
with largest Mobile Operator- AIS
Warner Music(C), Sony(R), Paramount Pictures(TM) and Disney(C) Launch Mobile
Advertising Campaigns using Award-Winning Software from Consilient(R)
BANGKOK, Thailand, June 4 /PRNewswire/ - Paramount Pictures' big screen
adaptation of the legendary super hero Iron Man is coming to cell phones
across Thailand in the form of an interactive mobile advertising campaign.
Thailand's largest GSM mobile operator, Advanced Info Service (AIS), is
running visually-striking ads for Paramount's blockbuster movie Iron Man that
turn into the action-packed game people can play on their phones.
AIS is using Consilient's AdSpotz(TM) software to display the interactive
ads on their popular mobile website, MobileLife. Other prominent advertisers
running mobile campaigns with the Thai mobile operator include Warner Music,
mTouche, Sony Music, Shinee and Disney.
More than 18 million people visit MobileLife each day on their phones
making it a desirable channel for advertisers in Thailand. The all-in-one
mobile site provides news, weather, sports and sign-up information for new
services and promotions from the mobile operator. Customers can also download
games, ringtones and wallpapers onto their phones from the site which can be
accessed on mobile phones at http://www.mobilelife.co.th/wap.
The ads appear at the top of the MobileLife page and refresh whenever a
new WAP page is opened. Consilient's AdSpotz service is delivering an average
of 600,000 impressions per day or 18 million impressions per month on
MobileLife. The campaigns are averaging a 10% click through rate. (In
comparison, most internet campaigns that achieve a click through rate of 3-4%
are considered successful.)
"We're on track to deliver more than 20 million impressions per month for
AIS, which is an exceptional success rate for mobile advertising," said Trevor
Adey, CEO of Consilient. "When you consider the stability of our AdSpotz
server and the load it is capable of handling, our advertisers and carriers
are very pleased with its performance," Adey added. "We will be moving
aggressively to commercially implement this technology with mobile operators
in Southeast Asia."
AdSpotz from Consilient
AdSpotz(TM) is carrier-grade mobile software that delivers advertising on
mobile phones including banner, text and animated full-screen ads. The server
is capable of delivering 50 ads per second with a timeout of less than one
second. Advertisers can control their mobile campaigns through an easy-to-use
management interface that allows them to start and stop campaigns at any time.
Advertisers can also generate real-time reports on the status of their
campaigns.
Consilient's AdSpotz software won the top Mobile Innovation GSMA Asia
Award in 2007, in addition to winning the "Most Innovative Consumer
Application or Service" category. For more information, go to
www.consilient.com.
About AIS
Advanced Info Service PLC is Thailand's largest GSM mobile phone operator
with 23 million customers as of 2007. Founded in March 1990 and acquiring
Shinawatra Paging in June 1992, the highly profitable company is controlled by
the Shin Corporation, headed by Temasek Holdings, a Singapore government owned
agency. For more information, go to www.ais.co.th.
The Consilient families of related marks, images and symbols are the
exclusive properties and trademarks or registered trademarks of Consilient
Technologies Corporation. All other brands, product names, company names,
trademarks and service marks are the properties of their respective owners.
SOURCE Consilient
Media Contact: Libby Carew, Consilient, +1 (709) 757-3425, mobile: +1 (709)
749-4556, libby_carew@consilient.com
