St.Vincent and Publicis Indianapolis Receive National Service Industry
Advertising Awards
Long-time local partners cite proprietary research, strategic planning and
superior creative as keys to their success
INDIANAPOLIS, Jan. 31 /PRNewswire/ -- On the heels of winning two major
national advertising awards at the Consumer Health World Conference in Chicago
this fall, St.Vincent Hospitals and its advertising agency Publicis
Indianapolis have again taken top honors in a national awards program.
The Service Industry Advertising Awards (SIAA) revealed this week that
St.Vincent and Publicis jointly earned four Gold Awards and one Merit Award
for:
-- New Media (web site) Category, MyStory.Stvincent.org -- Gold Award
-- St.Vincent Hospitals
-- Peyton Manning Children's Hospital at St.Vincent
-- St.Vincent Women's Hospital
-- St.Vincent Bariatric Center of Excellence
-- Radio Advertising Category, Tiny Successes Quads -- Gold Award
-- St.Vincent Women's Hospital
-- Magazine Ad Category, Pediatrics Specialty Care/Nicholas -- Gold Award
-- Peyton Manning Children's Hospital at St.Vincent
-- Publication/In House Category, Healthy Spirit Magazine -- Gold Award
-- St.Vincent Hospitals
-- Total Advertising Campaign Category, Pediatrics Specialty/Nicholas --
Merit Award
-- Peyton Manning Children's Hospital at St.Vincent
Nearly 2,000 entries from all 50 states were received in this year's
Service Industry Advertising Awards. A national panel of judges evaluated and
rated entries in twelve groups and twenty-seven categories. According to SIAA
Executive Director Jan Michael Lok, more than 250 advertising agencies and 800
service institutions participated in the fifth annual SIAA Awards, making it
the fastest growing advertising awards program in the country. A national
panel of judges reviewed every entry for execution, creativity, quality,
consumer appeal and overall breakthrough advertising content.
"It is wonderful to have received so many national advertising awards in
the past six months," said Anjie Britton, executive director of Communications
and Marketing for St.Vincent Hospitals. "We know from our research that we
are effectively communicating the St.Vincent brand and the quality of care and
services through our advertising, but to receive national recognition for the
hard work of our internal marketing team and advertising agency is
particularly rewarding."
Tom Hirschauer, president of Publicis Indianapolis, said that a
proprietary research study called Touchpoints(TM) from its media planning and
buying partner, Optimedia, was critical to the success of the St.Vincent
advertising campaigns.
"In today's saturated media environment, understanding consumer behavior
isn't an advantage, it's a requirement for any campaign that is expected to
deliver a high return on investment," Hirschauer said. "Combining that
research with our strategic planning and creative development processes leads
to advertising that builds brands and drives sales."
About Publicis:
As part of Publicis Groupe, one of the world's largest advertising and
media services conglomerates, Publicis Indianapolis provides a wide range of
corporate communication and media services, including creative advertising,
media and campaign planning, marketing, and public relations.
About St.Vincent Hospitals and Health Services
Launched by four Daughters of Charity who arrived in Indianapolis in 1881
with $34.77 in their pockets, the mission of St.Vincent is to treat the poor
and sick by following our Core Values of Service to the Poor, Reverence,
Integrity, Wisdom, Creativity and Dedication. Our healthcare ministry has
grown to include St.Vincent Indianapolis Hospital, Peyton Manning Children's
Hospital at St.Vincent, St.Vincent Women's Hospital, the St.Vincent Pediatric
Rehabilitation Center and the St.Vincent Stress Center. St.Vincent is known
for programs in cardiology and neurosciences and holds the Certification for
Disease Specific Care in Joint Replacement and Primary Stroke Center from the
Joint Commission on Accreditation of Healthcare Organizations. The ageless
mission of St.Vincent remains unchanged: to minister to the minds, bodies and
spirits of those in need.
Media Contact:
Joshua Hall, Publicis, 317-644-8116
joshua.hall@publicis-usa.com
SOURCE Publicis Indianapolis
Joshua Hall, of Publicis Indianapolis, 317-644-8116,
joshua.hall@publicis-usa.com
