NTT, BayTSP Begin Joint Field Trial of NTT's Robust Media Search Technology on BayTSP's Content Authentication Platform
NTT's Content Recognition Engine Will Be Deployed in the U.S. for
the First Time Combined With BayTSP's Content Authentication Platform
to Enable Content Owners to Monitor and Manage How Their Intellectual
Property Is Used Online
LOS GATOS, Calif.--(Business Wire)--
BayTSP announced today that it has entered into agreement with
Nippon Telephone and Telegraph Corporation to begin field trials of
NTT's Robust Media Search (RMS) technology integrated with BayTSP's
Content Authentication Platform (CAP).
The combination of NTT and BayTSP's technologies will allow
content owners to use proven video and audio fingerprinting
technologies to monitor and manage how their intellectual property is
used online, primarily on user-generated content sites like YouTube,
Daily Motion, Google Video and Yahoo Video.
NTT has been researching and developing media search based on
proprietary audio and video fingerprinting technologies since 1996.
The company's previous generations of media search technologies have
already been deployed in Japan and China to do statistical analysis of
television broadcast commercial advertisements, to support a broadcast
music title listing service, and to implement a "name that tune"
service for mobile phones. The newly announced field trial in
collaboration with BayTSP is the first application of NTT's most
advanced third generation robust media search technology to Internet
content authentication applications on a large scale, and the first
deployment of NTT's Robust Media Search systems in the United States.
BayTSP's Content Authentication Platform, announced in 2007,
provides content owners with a comprehensive solution that
incorporates digital fingerprinting and watermarking technologies to
protect and monetize the online use of their intellectual property.
Key to the platform is a fingerprint library, maintained by BayTSP,
that can be referenced by even the largest sites like YouTube using
proactive content filtering to determine whether user-generated
content includes copyright infringing material.
"NTT's Robust Media Search technology performed exceptionally well
in our 'Gladiator' test, which we developed to identify the strengths
and weaknesses of video and audio fingerprinting technologies
available today," said BayTSP CEO Mark Ishikawa. "NTT is recognized as
a world leader in developing advanced media processing technology. The
goal of this trial is to roll out a video and audio fingerprinting
service that will allow content owners to manage how their
intellectual property is used worldwide with new types of fast,
accurate, reliable and cost-effective Internet content authentication
services for both audio and video assets."
"We appreciate BayTSP's proven ability to implement effective
approaches to online anti-piracy detection and enforcement on behalf
of their customers, some of the most well-known global companies in
the movie, television and music industries. We are very pleased that
BayTSP has agreed to integrate NTT's most advanced media search engine
with their CAP content authentication platform to filter and
authenticate huge volumes of online content. We believe that the
practical feedback we will receive from BayTSP will help us further
refine our technology to meet the next generation needs of digital
media makers, distributors and users around the world," according to
Yoshinobu Tonomura, Director of NTT Communication Science
Laboratories.
"Content Filtering is a key growth market among the applications
enabled by fingerprinting and watermarking technology," according to
Mark Kirstein, President of Multimedia Intelligence, a market research
company based in Scottsdale, AZ. MultiMedia Intelligence recently
reported that the key markets and applications associated with
fingerprinting and watermarking will grow to over $500 million
worldwide by 2012, with content filtering and identification as the
largest segment.
At the conclusion of their joint field trial, both companies
expect to offer a commercial service that will allow content owners to
easily generate audio and video fingerprints and begin monitoring UGC
sites to ensure that their intellectual property is not being misused.
"Combining NTT's expertise in digital fingerprinting and media
search with BayTSP's expertise in intellectual property monitoring and
enforcement means that a commercial application based on our combined
technologies will give content owners worldwide versatile new tools
for reliably and quickly monitoring and monetizing their valuable
digital media assets online," according to Ishikawa of BayTSP.
"The benefit of our Content Authentication Platform is that it
works with or without the cooperation of the UGC sites. Preliminary
tests have shown that we can provide timely feedback that would allow
UGC site operators to remove unauthorized content before large numbers
of people can see it," Ishikawa said. "For UGC sites that want to
implement content filtering and negotiate revenue sharing arrangements
with content owners, CAP provides independent verification of how the
content is displayed, how many people view it, and can calculate
revenue sharing using business rules set by the content owner and UGC
site operator that can be tailored to each offering."
About NTT Communications Science Laboratories
NTT Communication Science Laboratories, located in Kyoto and
Atsugi, Japan, has more than 100 researchers working on basic or
innovative information science and technologies for advanced
communication applications. The laboratory is part of NTT Corporation;
NTT Corporation is the holding company in NTT Group, Japan's largest
telecommunication group. Visit http://www.kecl.ntt.co.jp/index.html
for more information about the NTT Communication Science Laboratories
and http://www.ntt.co.jp/index_e.html for more information about NTT
Corporation.
About BayTSP
BayTSP, founded in 1999, provides online copyright monitoring and
enforcement for the entertainment industry, software and videogame
makers and the publishing industry. The company has its headquarters
in Los Gatos, California. For more information, contact (408) 341-2300
or visit www.baytsp.com.
BayTSP
Jim Graham, Communications, 831-234-4337
jimg@baytsp.com
Copyright Business Wire 2008
