KANSAS CITY, MO, Jan 31 (MARKET WIRE) --
Jennings Public Relations & Advertising (JPRA) recently generated $1 million in
online sales leads using social media and viral public relations tactics for the
Metropolitan, a new downtown Kansas City condo development.
Download a free copy of the Metropolitan's social media case study:
http://jenningspr.net/metropolitan.html.
According to Phillip Gesue, director of acquisitions and development of Time
Equities, Inc., an online initiative was a critical component of the
Metropolitan's overall marketing strategy. "We wanted to drive online traffic
to the Web site and increase search engine rankings to ensure that potential
buyers discovered the Metropolitan and all of its amenities," said Gesue.
JPRA, a public relations and social media firm, created a series of three
campaigns with compelling human interest stories, featuring current condo
residents and illustrated the luxuries of living and working downtown. Valerie
Jennings, CEO and president of JPRA, explained that the success of the
campaigns was a result of solid content, Web 2.0 technology and search engine
optimization. "We researched the market and online community, listened to
current
and new buyers and created a series of stories. True social media is not
about companies, it is about consumers. That is why this content resonated
with prospective buyers," said Jennings.
Watch Jennings speak about the future of social media and viral PR:
http://www.youtube.com/watch?v=ed2S_8Z4ET0.
Results from the campaigns were measured via an online sales form,
requesting
how consumers found the Metropolitan's Web site or online press content. Most
of the inquiries were for one and two bedroom condos ranging in price from
$81,900 to $145,900. Currently, the campaigns are still generating sales leads
for the luxury high-rise building.
Jennings Public Relations & Advertising is a traditional public relations
and
social media relations firm and is one of the first PR firms in the U.S. to
generate B-to-B and B-to-C sales leads utilizing social media and viral PR
tactics, via the Internet. By leveraging traditional public relations and
dynamic Web 2.0 technology, the firm captures the attention of mainstream,
virtual
and industry-related press and prospects. For more information, visit
www.jenningspr.net.
Time Equities, Inc., based in New York City, is a full-service global real
estate company. For more information, visit www.timeequities.com.
For more information contact:
Valerie Jennings
816.221.1040
Email Contact
Copyright 2008, Market Wire, All rights reserved.
-0-
