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Samsung Introduces Software to Increase Efficiency of Embedded Memory Solutions for...

Tue Aug 12, 2008 10:07pm EDT
Samsung Introduces Software to Increase Efficiency of Embedded Memory Solutions for Smart Phones and Other Consumer Electronics

SEOUL, South Korea--(Business Wire)--
Samsung Electronics Co., Ltd., the world leader in advanced
semiconductor technology, announced today that it is introducing
software designed to optimize the high performance features of its
proprietary embedded flash memories: OneNAND(TM), Flex-OneNAND(TM) and
moviNAND(TM), in smart phones, using the major mobile operating
systems - Windows Mobile(CE), Symbian, Linux, and RTOS (real-time
operating system).

   "The new software, which significantly upgrades performance of our
embedded memory solutions, is expected to make OneNAND and other
high-performance, high-density memory solutions such as the 16GB
moviNAND even more desirable for advanced handsets, speeding the
adoption rate of Samsung's embedded memory solutions," said Young Joon
Choi, vice president, Memory Division, Samsung Electronics Co., Ltd.

   Samsung's new software optimizes data transactions within its
memory chips as they interact with the operating system. The new file
system/flash driver combination, when working with any of the memory
chips and the operating system, will boost performance through faster
booting, downloading and searching. This results in improving
multimedia intensive operations common in smart phones, 3rd generation
phones, digital still cameras, digital camcorders, memory cards, and
digital TVs.

   Samsung's new embedded-flash software is comprised of several file
systems and supportive flash drivers. The file systems - UniFS,
PocketFS and RFS, execute typical file operations like creating,
removing, reading, and writing files. The flash drivers - UniStore,
PocketStore, XSR and FSR - prolong the CE device's lifetime by
wear-leveling and bad-block replacing, as well as converting file
system requests into low level flash operations including programming,
reading and erasing. Samsung provides a version of its new
flash-optimized software for each of the major mobile operating
systems.

   The new embedded flash-optimized software is expected to shorten
application design-in times and, as a result, broaden the adoption of
advanced embedded-flash solutions, particularly where management of
high-speed video images and high-resolution still images is important.

   Samsung's most popular advanced memory, OneNAND, is offered in a
broad range of densities - 256 Megabit (Mb) through 2 Gigabit (Gb).
Having achieved 100 million units of sales (512Mb-equivalent) in two
years after initial shipments in 2006, Samsung expects its OneNAND
business to exceed 500 million units by the end of this year.

   The move to 60nm production technology last year and 50nm this
year has reduced memory prices and accelerated OneNAND's market
acceptance, while increasing interest in Samsung's newest embedded
memory: Flex-OneNAND. Introduced earlier this year, Flex-OneNAND is a
single-die solution with the high-speed characteristics of SLC (single
level cell) NAND and the high-density of MLC (multi level cell) NAND.

   MoviNAND, introduced in 2006, combines a MultiMediaCard v.4 (MMC)
controller with NAND to simplify system design requirements for
embedded non-volatile storage in data-intensive multimedia handsets.

   About Samsung Electronics

   For more information, please visit www.samsung.com.

   OneNAND, Flex-OneNAND and moviNAND are trademarks of Samsung
Electronics Co., Ltd.

Samsung Semiconductor
John Lucas, APR, 408-544-4363
Mobile 408-712-7856
j.lucas@ssi.samsung.com
or
A&R Edelman
Karin Xie, 650-762-2844
Karin.Xie@AR-Edelman.com

Copyright Business Wire 2008



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